Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

NOVEMBER 13, 2023

TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. To put all these best practices to use, we suggest the following strategies: 1. As opposed to this, sales enablement strategies are centered around your sales teams.

Feedback Software 91

Feedback Software Data Visualization Analytic Tools User Testing 91

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 93

Feedback Software Analytic Tools B2B Embedded Analytics 93

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

OCTOBER 16, 2022

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Create communities around your brand to connect directly with customers. With Userpilot, you can apply these strategies without having to code. NPS surveys explained.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. To leave customers with positive first impressions, create a personalized onboarding experience that fits your customer’s needs.

Feedback Software 93

Feedback Software Research Software User Testing Onboarding KPIs 93

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Customers become brand advocates.

Analytic Tools 79

Analytic Tools Feedback Software Research Software Data Visualization 79

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. Last but not least, check out our brand new lineup of training programs and flat rate fee structure. Last but not least, check out our brand new lineup of training programs and flat rate fee structure. View the August 2017 Issue. Enjoy our August issue!

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Customers become brand advocates.

Analytic Tools 65

Analytic Tools Feedback Software Research Software Data Visualization 65

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. Every brand can be successful on social media. And every successful strategy relies on good, solid building blocks. As you grow, however, you need another strategy. There are just too many.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Unfortunately, B2B orgs can’t expect to compete in this reactive model. Unfortunately, B2B orgs can’t expect to compete in this reactive model. Benchmark and repeat.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Adopting a product-led growth strategy to improve customer retention and maximize customer lifetime value.

Customer Experience 74

Customer Experience User Friction Customer Feedback Onboarding KPIs 74

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Be sure to check out our brand new lineup of advanced training programs. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B.

Demo 200

Demo Magazine Certifications B2B 200

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Customer love is the emotional connection between customers and your brand.

Feedback Software 85

Feedback Software Customer Experience Customer Feedback User Testing 85

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Accumulating demographic information forms the basis for executing effective market segmentation strategies.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Management University

JANUARY 29, 2019

Product feature comparisons are highly overrated in B2B. It can cost you in both the short and long term if your competitive positioning rests entirely on a product narrative. Use all of them and improve your odds of winning the short-term sales battles as well as the longer-term positioning wars. Submit Your Question.

Customer Experience 100

Customer Experience B2B Positioning Framework 100

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Follow her for a good dose of career advice combined with a neverending supply of positive energy. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing). How to create a scalable product organization.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. High customer confidence leads to repeat purchases, increased customer lifetime value , and positive word-of-mouth.

Feedback Software 96

Feedback Software User Testing Customer Experience Customer Feedback 96

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. They blend strategy and creativity in their user-friendly designs. They’re building websites, brands, and digital transformation platforms that deliver results and revenue. This is where a web design firm comes in.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Sequent Learning

JULY 13, 2018

In the research and interviews I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?”. Unless it’s a luxury brand or something equivalent, you won’t pay a penny more than you have to. In the B2B world, the customer is often personified, as in “the customer asked for….” It’s not the case.

B2B 40

B2B User Testing Customer Experience Product Research 40

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog.

Analytic Tools 90

Analytic Tools Research Software Feedback Software Data Visualization 90

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

The Product Coalition

OCTOBER 26, 2020

That’s why we have collected the top five user experience agencies in the world that have designed thousands of digital products for the most loved and popular brands. This studio was founded in 2013 by Dima Venglinski and collaborated with top brands like Google, Rolls Royce, Huawei, Bolt, Pipedrive, Atlassian, Zoom, and many others.

Customer Experience 92

Customer Experience Research Software User Experience User Testing 92

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

FEBRUARY 3, 2023

Customer analysis is important because it helps you create a personalized marketing strategy , reduces churn and increases retention , helps you make smarter product improvements , and helps you identify your most valuable customers (your target market). To get started with customer analysis, start by structuring your existing customer base.

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94