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17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Hyper- personalize in-app communication and customer experiences.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Using advanced segmentation to personalize the product experience based on user behavior, use case, product usage , and so on. What is customer intimacy?

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Product-Led Growth Strategy for Product Managers

The Product Coalition

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. A product-led growth strategy.

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The Best of Everything Handpicked for PMs

The Product Cafe

He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies.

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How to Drive Product-Led Growth

BrainMates

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers.

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How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. It also offers analytical tools to track the performance of your features and run experiments to test the effectiveness of your onboarding. Lokalize blog which focuses on… localization.

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