Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. User Personas, Buyer Personas, and The Missing Link In B2B.

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Seminar B2B Demo Product Marketing 130

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management.

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Demo White Paper Customer Feedback User Testing 100

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation?

Analytic Tools 92

Analytic Tools Customer Experience B2B Data Visualization 92

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 96

User Testing Product Research Research Software Data Visualization 96

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Userpilot is the most cost-effective product we know that can make software adoption easier for you. What is software adoption? Software adoption curve.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%,

User Testing 116

User Testing Product Research Product Marketing Testing 116

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Demo 130

Product Management University

FEBRUARY 22, 2023

You might also like: Product Management University Launches the School of Customer Success For B2B What is Product Portfolio Management? PPM Explained for B2B 3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos

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Positioning Product Management Product Manager B2B 264

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. That’s the secret to market leadership for the long haul.

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Leadership Marketing Product Management Product Manager 147

Userpilot

MARCH 30, 2022

Asses Product-Market Fit before sunsetting a product. Numbers and data are important – but talking to customers and gathering feedback can provide you with a new page on your product’s sunsetting story. Is it that there’s no product-marketing fit, or that you’ve spent too much time working on the wrong things?

User Testing 98

User Testing B2B Onboarding KPIs Feedback Software 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics? Customer Acquisition Cost.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

Product Management University

JUNE 9, 2021

Greenville, SC – June 9, 2021 — Proficientz announced today the availability of a free product management course for managing product enhancements. It’s a big reason why so many B2B products are rich with features that customers don’t use. No one wants to build useless features. About Proficientz.

Product Management 130

Product Management Product Manager B2B Management 130

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.

B2B 161

B2B User Testing Enterprise Demo 161

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. It acts like a guide, helping businesses navigate the complex market landscape.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Demos. Most organizations have this pad.

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Weak Development Team Product Management Product Manager Customer Experience 100

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. B2B SaaS User Persona Examples.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MARCH 14, 2023

The freemium pricing strategy is best suitable for early-stage companies still working on their product-market fit and products that are simple to use and satisfy simple user needs. It costs users nothing to start using the product, so why wouldn’t they? A SaaS conversion rate normally ranges between 1% and 10%.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Finally, build a negative persona to identify qualities that lead to failure with your product. Work with a persona template or a persona creator (e.g.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. use an SEO content marketing strategy. use paid advertising.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

DECEMBER 10, 2023

Userpilot is a product growth platform that allows you to collect user behavior data and feedback and drive user activation and engagement. Book the demo to see how! What is product-led growth? Product-led growth (PLG) is a business strategy that uses product as the main driver of customer acquisition , retention, and expansion.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Data Visualization 104

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Userpilot provides the tools required to turn your product into a powerful marketing tool.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 23, 2023

If you want to see how Userpilot can help you track user behavior, collect feedback, and run experiments, book the demo! The thing is, users don’t need the majority of features that product teams build. In other words, the product-market fit becomes weaker for some of the target audience.

Analytic Tools 101

Analytic Tools Feedback Software Product Research User Testing 101