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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. So Where Should B2B/Enterprise Folks Start?

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

However, perhaps the greatest benefit of building a digital SaaS product is the ability to track key metrics that tell the story of your product—and your Track key metrics that tell the story of your product and your users. Sustainable user growth is the most important phase for the survival of a B2B SaaS company.

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From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. If you’ve ever worked on a B2B feature and found yourself saying “Hi, this part reminds me of my running app!”

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What Are SaaS Products + 22 Successful SaaS Companies to Follow

Userpilot

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. Shopify enables product management, payment processing, and landing pages for seamless e-commerce operations and growth.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. GToygEySYG #b2b. vniQuy4P9o.

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