Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Product Management Unpacked

SEPTEMBER 29, 2021

It also allows me to connect CMU and its world-class graduate degree programs and students who are interested in and excited about product to industry through internships, capstone projects and employment opportunities. Why Choose Carnegie Mellon for Product Management? Why the MS in Product Management degree?

Product Management 217

Product Management Product Manager Product Research Healthcare 217

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

B2B 64

B2B B2C Product Management Product Manager 64

DevelopmentCorporate

NOVEMBER 14, 2021

Demand generation is a challenge every product manager faces. While many enterprises use pay-per-click advertising, it is expensive and not available to many organizations. Product managers can be a key player in driving organic, free search results. Product managers should learn SEO to drive B2B SaaS sales.

B2B 52

B2B Product Management Product Manager Advertising 52

Product Management Today Submitted Articles

SEPTEMBER 9, 2020

Over the past decade, I have worked extensively with many B2B enterprise software companies. My role has principally focused on the individual and collective performance of the product management and the development management functions.

B2B 242

B2B Enterprise Engineering Development 242

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

JANUARY 11, 2023

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. If you’ve ever worked on a B2B feature and found yourself saying “Hi, this part reminds me of my running app!”

Research Software 158

Research Software Product launches Technology Data Visualization 158

The Product Coalition

AUGUST 15, 2020

Illustration by Olga Zalite Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain such habit. Direct customer engagement is the best way to develop product judgement in order to make the right product decisions. In-app feedback (eg.

Feedback Software 100

Feedback Software Research Software Customer Feedback User Testing 100

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.

B2B 107

B2B Customer Experience Development Enterprise 107

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? It’s a case of trying to be everything to everyone.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

JANUARY 9, 2023

Based on Zippia , (using a database of 30 million product managers (PM) within the US) 26% of all product managers work in a Fortune 500 (F500) company. Or to illustrate further — wouldn’t getting to work on self-driving vehicles be cooler than your typical B2B SaaS platform?

Artificial Inteligence 118

Artificial Inteligence Telecommunications Automotive Product Management 118

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech?

User Testing 45

User Testing Enterprise Technical Review Feedback Software 45

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech?

User Testing 40

User Testing Enterprise Technical Review Feedback Software 40

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. He has previously worked in product in the fintech and legaltech sectors. More About The Product Mentor. Better Products. Better Product People.

Product Research 131

Product Research Data Visualization Reporting Tools Product Management 131

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. UX research is an integral component in creating user-centric products. In B2B settings, interviews with key stakeholders or decision-makers can reveal specific business requirements and expectations.

Data Visualization 98

Data Visualization User Testing Research Software Product Research 98

Mironov Consulting

JANUARY 24, 2024

Why is this so critical to Product Management and the larger maker organization?    Product management malpractice.   Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    There are no generic product strategies.   Etc. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Product Innovation Educators

MAY 7, 2018

How product managers make the most of large teams and high-value customer relationships. A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building Products for the Enterprise. How the scale of enterprise customers impacts product work.

B2B 48

B2B Analytic Tools B2C Enterprise 48

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

Mironov Consulting

FEBRUARY 7, 2024

I joined Ryan Fetterly's Modern Job Hunt podcast to talk about product management career paths, specifically moving from (individual contributor) product manager to Director/Group Product Manager/Leader.

Airlines 52

Airlines B2C Government Banking 52

The Product Guy

APRIL 9, 2019

Guest Post by: Eric Wang (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Chris Butler]. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. More About The Product Mentor. Better Products. Better Product People.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.

B2B 161

B2B User Testing Enterprise Demo 161

Mironov Consulting

MAY 2, 2019

Product are products, yes? When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. To sell supplies based on actual usage.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.).

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mind the Product

JULY 20, 2020

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides [.].

User Testing 160

User Testing Product Research Testing B2B 160

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. I lead an enterprise software company in the healthcare space. But should it?

Customer Experience 142

Customer Experience User Testing Data Visualization Analytic Tools 142

The Product Guy

FEBRUARY 3, 2019

In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor. Better Products. Better Product People.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

ProductBoard

AUGUST 23, 2017

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. Admins can enable Company columns in project settings.

B2B 40

B2B User Testing Customer Feedback Enterprise 40

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). For example, when companies say that they want to start selling to enterprises, everybody nods. For example, when companies say that they want to start selling to enterprises, everybody nods.

Framework 127

Framework Reporting Tools Definition B2C 127

NextBigWhat

JULY 10, 2021

Generally, these are not big enterprises — those have many subcultures. B2B SaaS), it is good to create quality product content. The post How to Hire Product Managers appeared first on nextbigwhat. So much that we know that who has been there have a good chance of being good. It’s hard to generalize.

Product Management 52

Product Management Product Manager Management Management 52

Userpilot

APRIL 22, 2021

If you’re an aspiring or a junior product manager – technical skills are something that will give you a massive leg up in your career. Product Management is a very young profession. It is with the advancements of lean methods and agile cultures for building software products that the modern Product Manager was born.

Analytic Tools 93

Analytic Tools Product Research Artificial Inteligence Product Management 93