Remove B2B Remove Enterprise Remove Technical Review Remove Testing
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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

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How Segment avoids user onboarding drag for its technical product

Mixpanel

Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. On the enterprise side, they usually have very complex and boutique use cases. But we also know that it’s really hard to do all of that at one time.

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UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. Conducted by agencies or in-house teams, it involves understanding user behaviors, needs, and motivations through various methods like interviews, surveys, and usability testing. What is UX Research in Design?

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Permission To Stay Focused

Mironov Consulting

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  But each requestor (naturally) sees their item as urgent, strategic, top priority.    Now.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Instead of reaching out directly to a sales team, customers are taking matters into their own hands and looking to trusted peer reviews for guidance. Amanda, who’s always worked at the intersection of marketing and technology, is, by her own admission, a data geek. That’s really been the core thread ever since for me.

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Lying To Customers

Mironov Consulting

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Depositioning the competition.

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Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

If Ellen’s name sounds familiar, you may recognize it because she’s both an active member of the CDH Slack community and was featured in a Product in Practice post about involving engineers in assumption testing. Bridging that gap from creative to technical had some challenges. It was a great fit. This was around 2005.