Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. In B2B, the user and the buyer are rarely the same.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

JUNE 11, 2022

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). with user research to test our hypothesis.

Customer Experience 140

Customer Experience User Testing Data Visualization Analytic Tools 140

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Let alone having Purchasing select our test automation tool vendor based on lowest price. And we continuous user-test our early concepts.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Point prospects toward our strengths.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Pricing is simple and fair.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Sanjana’s largest contributions to the Product Management field.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

Intercom, Inc.

JUNE 23, 2022

That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business. What does the state of software buying from SMB to enterprise look like now? We’re now halfway through 2022.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Product Talk

NOVEMBER 16, 2022

If Ellen’s name sounds familiar, you may recognize it because she’s both an active member of the CDH Slack community and was featured in a Product in Practice post about involving engineers in assumption testing. We’re thrilled to be expanding the pool of Product Talk instructors and we hope you’ll join us in giving her a warm welcome!

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

The Product Coalition

NOVEMBER 29, 2021

Collecting feedback for B2B products directly from end-user is little cumbersome, so rather than simply relying on the sales/marketing inputs it is much better to analyze customer journey map and user story mapping to outline the desired feature and later validate with the buyers if possible.

Data Visualization 169

Data Visualization Feedback Software Agile Product Research 169

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

MARCH 13, 2019

In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. Assume you can build just one to two things and that you want to be testing it in the market within a few months. By starting at the lower end and expanding upmarket. Be ruthless.

Marketing 171

Marketing User Testing B2C Enterprise 171

Mironov Consulting

FEBRUARY 28, 2024

  My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.    This is deeply frustrating to stakeholders, who hear generic excuses not to fulfill their very reasonable requests. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Product Talk

JUNE 1, 2022

Dan is a Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators. They were challenging to source, had long lead times, required lots of coordination, and often over indexed on enterprise customers who didn’t use the product directly. Tweet This. “We

Research Software 165

Research Software Product Research User Testing Customer Experience 165

The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

Framework 106

Framework User Testing Customer Experience Definition 106

The Product Guy

APRIL 9, 2020

A good baseline is the DACI personality test or reflecting with your coworkers that you already have good relationships with. Hypothesis Devise basic tests that help you to quickly identify the kind of person the receiver is and how to interact with them. Over-time, you can evolve your tests to be faster and more in tune with you.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 115

Enterprise User Testing Feedback Software Technical Advisors 115

DISQO

DECEMBER 20, 2017

To be effective in most enterprise contexts, you’ll need procedures to mitigate bias and a streamlined technology in order to define and source an audience for ongoing testing. In a high-touch B2B environment, sales teams may closely control customer relationships, and prevent you from easily accessing customers for feedback.

User Testing 40

User Testing Product Research Customer Feedback Customer Experience 40

DISQO

DECEMBER 20, 2017

To be effective in most enterprise contexts, you’ll need procedures to mitigate bias and a streamlined technology in order to define and source an audience for ongoing testing. In a high-touch B2B environment, sales teams may closely control customer relationships, and prevent you from easily accessing customers for feedback.

User Testing 40

User Testing Product Research Customer Feedback Customer Experience 40

DISQO

DECEMBER 20, 2017

To be effective in most enterprise contexts, you’ll need procedures to mitigate bias and a streamlined technology in order to define and source an audience for ongoing testing. In a high-touch B2B environment, sales teams may closely control customer relationships, and prevent you from easily accessing customers for feedback.

User Testing 40

User Testing Customer Feedback Product Research Customer Experience 40

Product Talk

JULY 12, 2017

They interview customers , run usability tests, and conduct A/B tests. Hypothesis Testing. This case study will share how one company is adopting continuous discovery across the enterprise. This company builds both consumer and enterprise products. She is working on an enterprise B2B product.

Product Research 217

Product Research User Testing Data Visualization Research Software 217

The Product Coalition

OCTOBER 26, 2020

Since the establishment, this team has shipped more than 700 successful projects for businesses of all sizes, including startups, SMEs, medium-sized businesses, and large enterprises. Fireart Studio creates a world-class user experience and user interface design that has been featured on all the most popular B2B ranking platforms.

Customer Experience 92

Customer Experience Research Software User Experience User Testing 92

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. We hope our discovery interactions will not be one-off – following up to test an MVP or tapping these people to be customers. Make discovery memorable.

Product Research 131

Product Research Data Visualization Reporting Tools Product Management 131

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

The Product Guy

APRIL 9, 2019

The idea is to treat the strategy as a prototype that will undergo many iterations and testing. Test your strategy whenever opportunity arise as this is intended to be YOUR source of truth to guide you along. Testing the Proto-Strategy. Pillars to a Proto-Strategy. Make a list of the scope and the challenges to your product.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Department of Product

JANUARY 17, 2023

Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Example 2 – Lattice Lattice is HR management software for businesses and enterprises.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Lenny Rachitsky

FEBRUARY 13, 2024

Why are so few product teams testing their pricing? Of them, 50% said their companies have never run pricing studies, and only 25% reported even A/B testing a pricing change. Testing multiple prices in the market for SaaS products also means maintaining them—which no technical team wants to do indefinitely.

Data Visualization 104

Data Visualization Product Research User Testing Research Software 104

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Reporting Tools 87

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Second is simple A/B testing , typically used by product managers or conversion optimization managers. More A/B testing is better, right?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

FEBRUARY 11, 2023

Validating The Messaging Once you created a messaging, it’s time to test your messaging. Field Sales Business Model: The field sales business model is when you have a full sales organization that closes large enterprise deals. The value matrix will also include a relevant marketing message tying the problem and solution together.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

FEBRUARY 7, 2024

Because the trial is free of charge and doesn’t require credit card details, users who aren’t ready to commit will be more likely to test the product (leading to more signups but lower conversion rates). In either case, the goal is to get the user to experience product value before their trial period ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

APRIL 25, 2024

Choosing the right market research tools For B2B SaaS product managers aiming to do market research, having the right set of tools can make a significant difference. Its advanced analytics features are ideal for testing market hypotheses and understanding customer sentiments.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

MAY 6, 2020

Research is based on the investigation of each company’s expertise, domain knowledge, reviews, and rankings provided by the high-authoritative B2B analytics hubs and expert teams, such as Clutch.co, TechReviewer.co, IT Firms, GoodFirms.co, SoftwareWorld.co, The Manifest, and others. Fireart Studio Min. project size: $5000 Avg.

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Intercom, Inc.

NOVEMBER 20, 2018

Are they keen to test it out? For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. or doing nothing, is usually the main competitor faced by enterprise sales-people.). Alan Gleeson is a B2B Marketing Consultant based in London with a passion for helping SaaS businesses to grow.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Guy

NOVEMBER 29, 2019

After hitting the market and failing, Glass has since pivoted to a B2B model and have changed their strategy. Usability Benchmarking, Online Assessments, Surveys, A/B Testing. Design – Prototyping and Usability Testing. Running more usability tests and interviewing of users. Learning Points. Way Forward.

User Testing 159

User Testing Customer Experience User Friction Customer Feedback 159

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Am I competing with SMB markets, mid-markets, or enterprises? Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52