Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

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B2B Research Software Feedback Software Customer Experience 97

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc. For B2B customers, it is feasible and efficient to have a call for direct feedback.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Lenny Rachitsky

MAY 22, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Paragon —Ship every SaaS integration your customers want Vanta —Automate compliance. Tight feedback loops beat elaborate planning. Simplify security.

Product Research 75

Product Research Data Visualization Research Software Feedback Software 75

UX Planet

JUNE 20, 2025

People who design in systems and think in feedback loops will not only speed up product development but also reduce risk, enhance personalization, and maximize business value. Or a B2B tool that shortens workflows dynamically when it detects cognitive load on the user.

Research Software 65

Research Software Feedback Software Data Visualization User Testing 65

Userpilot

OCTOBER 16, 2022

Collect active and passive feedback , act on it, and close the feedback loop. That’s why collecting feedback is useless if you don’t close the feedback loop. Create case studies with relatable problems that attract good-fit customers. Leverage loyalty programs to reward customers for their business.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

APRIL 24, 2023

Feedback management means: Collecting feedback Centralizing it from the channels you receive it Analyzing it to draw insights Prioritizing feedback to act on Closing the feedback loop The purpose of feedback repositories is to help PMs with that second piece: centralizing customer feedback.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Mind the Product

JANUARY 8, 2018

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. Feedback Loops. Step one is carving out the time: block out the time on your calendar and stick to it.

Data Visualization 149

Data Visualization Analytic Tools Customer Feedback Product Research 149

Usersnap

MAY 14, 2025

And dont stop after one round continuous feedback loops are key to sustainable success. Related Expert Articles How to Create a B2B Ideal Customer Profile (ICP) with Examples of Research from Leah Tharin The post How to Design a Product Discovery Framework That Maximizes Impact With Matt LeMay appeared first on Usersnap Blog.

Product Research 72

Product Research Framework User Testing Customer Feedback 72

Gainsight

OCTOBER 5, 2020

Structured well, it’s also the most effective way to manage user expectations and close that feedback loop. Not only was it a nice statistic to highlight, but also a way to remind customers about the success and value of the community for sharing their feedback and upvoting each other’s ideas and so on.”. Lila Meyer.

Product Research 52

Product Research Feedback Loop Customer Feedback Feedback Software 52

Usersnap

NOVEMBER 18, 2024

For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. Its intuitive interface and customizable widgets make it simple for teams to collect actionable user feedback. Integration with product roadmaps and feedback loops. Paid plans start at $49/month.

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Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

SEPTEMBER 12, 2024

Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data. The company adopted Userpilot as a feedback platform to enable stakeholders to report issues with data accuracy. This allows you to keep your feedback loops tight and respond to urgent user requests quickly.

Data Visualization 105

Data Visualization Product Research Embedded Analytics Feedback Software 105

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Create compelling content to help generate leads. Unique sales approach.

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Feedback Software Research Software Startups Product Research 178

Mind the Product

MARCH 7, 2018

This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description. You shoulder the burden and – personally – work out a fix.

Data Visualization 143

Data Visualization Analytic Tools Feedback Software Product Research 143

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Pricing is simple and fair. Easy to use.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. Instead, focus on fostering a culture of communication and feedback loops between the team.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Sachin Rekhi

OCTOBER 15, 2019

Listen: Lean B2B Blog | YouTube | Transcript. I joined Etienne Garbugli on his Lean B2B Podcast a few weeks back to share my best practices on getting actionable user feedback for your product. If any of these topics interest you, I'd encourage you to have a listen.

User Testing 68

User Testing Customer Feedback Product Research Feedback Software 68

The Product Coalition

FEBRUARY 18, 2019

The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves. In a B2B model, you may only have a few users at a client. 4) And finally, the term “lean startup” … I prefer the term “fast-product-feedback-loop” instead.

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Agile Product Research User Testing Data Visualization 73

Messages that Matter

AUGUST 26, 2024

It is the key to getting partners to embrace and amplify your B2B software product messaging. Create an initial version of the messaging and seek reaction from the group of channel partners providing feedback. At this point, you may want to add several more channel partners to the feedback loop who provided useful input on the survey.

Messaging 40

Messaging Product Research Weak Development Team User Testing 40

Usersnap

AUGUST 26, 2021

With every customer interaction, they can extract feedback for the right department to address it. Here’re 4 best practices for CS teams take charge of customer feedback loops: Understand the job-to-be-done of each issue and if there are other related problems the customers wish the product can solve.

User Testing 119

User Testing Feedback Software Customer Feedback Product Research 119

Usersnap

MAY 21, 2019

Usersnap offers a fully customizable and easy to integrate CX and feedback tool , get a free demo and start your free trial today. Create a Feedback Loop. Feedback loops are essential for companies to understand customer pain points. You can also embed this step in your feedback loop.

User Testing 74

User Testing Customer Experience Customer Feedback Product Research 74

Userpilot

SEPTEMBER 10, 2022

The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. The voluntary churn rate for B2B companies is 3.50%. You can set up in-app feedback to get active feedback as quickly as possible. Is it worth worrying about?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

AUGUST 11, 2022

Collecting customer feedback and closing feedback loops. Collecting customer feedback and closing feedback loops. Collecting customer feedback and closing the feedback loop. Improve your product continuously through the feedback loop and increase customer satisfaction.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JULY 5, 2022

If your customer feedback shows your product is very different from what they need, don’t wait and pivot. Closing the customer feedback loop will help your product stay relevant in the face of changing market trends and user expectations. Close the feedback loop. Never stop collecting their feedback.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Act on the data you get and close the feedback loop. Collect customer feedback but also close the feedback loop. Collecting feedback does nothing if you don’t close the feedback loop.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Haines-Group

NOVEMBER 10, 2018

In B2B, Sales is your #1 customer. “No, Bottom line: If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bottom line: If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. No, no, no… Sales is not our customer!

Product Research 60

Product Research Feedback Loop Systems Review Feedback Software 60

Lenny Rachitsky

SEPTEMBER 3, 2024

Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

Userpilot

AUGUST 23, 2022

In today’s B2B technology world, the terms “customer success” and “customer support” are often used interchangeably. Run voice of the customer programs and continuously collect customer feedback with individual interviews, focus groups, in-app surveys, etc.

Customer Experience 97

Customer Experience Customer Feedback Feedback Software User Testing 97

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” For example, we often see B2B SaaS companies that have perhaps a dozen paying customers but those customers have several hundred underlying users of the SaaS product. Egan Montgomery Director of Go-to-Market, High Alpha.

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User Testing Onboarding KPIs Product Research Startups 130

Userpilot

APRIL 24, 2025

Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments. Delivered a 20% reduction in development cycle times and drove engagement through personalization, continuous feedback loops, and Agile implementation.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MARCH 21, 2024

The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth. This feedback loop is crucial for driving product improvements and enhancing customer satisfaction. Customer sentiment data analysis in Userpilot. Source: HubSpot.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Intercom, Inc.

JANUARY 20, 2022

But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. You get these nice feedback loops with the rest of the company that reinforce the feeling that you’re making progress fast. It’s a huge competitive advantage. Slowness is viral.

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Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

APRIL 8, 2024

Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition. Always act on customer feedback and close the feedback loop. Use analytics and feedback to identify power users. Set up loyalty schemes to reward customers.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

Intercom, Inc.

MAY 12, 2020

It’s hard at times to ensure that PMs and designers are getting that direct feedback loop with users , but it pays enormous dividends. Keeping customers in the feedback loop. It was partly wrong in that I had no idea how B2B customer communications products were working. Place and time are everything.

User Testing 173

User Testing Customer Experience Product Research Customer Feedback 173

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Customer confidence is the level of trust a B2B prospect has over your brand before making a decision. Ask for customer feedback and act on it.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98