Remove B2B Remove Product launches Remove Startups Remove Strategy
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The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Lenny Rachitsky

. — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. VentureBeat: AI.

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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

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Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You have experience leading product launches, from crafting messaging to managing the launch tactics.

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Alternative Product Business Models

Department of Product

Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Are there specific features of your product you could package into a microsubscription?

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Track competitors and emerging trends with Leo, Feedly’s AI Engine

Roy Madden

To understand how this works, let’s review a Leo Web Alert designed to track Amazon’s recent product launches: Leo Web Alerts: A powerful and intuitive search and tracking interface. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s product launches.