Melissa Perri

JANUARY 4, 2020

. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product Strategy = Company Strategy in this case.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. It’s a B2B SaaS application, think of it as a CRM. Use it to make better product decisions. ” So we did that.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. Shorter sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 92

Research Software Strategy Customer Experience User Testing 92

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Lenny Rachitsky

MARCH 21, 2024

. — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. VentureBeat: AI.

Reporting Tools 93

Reporting Tools B2B Customer Experience Startups 93

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. In B2B settings, interviews with key stakeholders or decision-makers can reveal specific business requirements and expectations.

Data Visualization 75

Data Visualization User Testing Research Software Product Research 75

The Product Coalition

FEBRUARY 26, 2021

How to properly answer client problems Continue reading on Product Coalition ».

B2B 112

B2B Strategy Product Management Product Manager 112

Bain Public

JULY 22, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will lead a workshop on July 22nd in collaboration with Forum Ventures , formerly known as Acceleprise -- an early-stage fund and B2B SaaS startup accelerator! About Paul Ortchanian.

Workshop 52

Workshop Startups Data Visualization B2B 52

Mironov Consulting

MARCH 15, 2024

Restaurant metaphors for software product companies vs software services companies and product strategies Why B2B/Enterprise companies are very different from B2C companies, and how important sales compensation plans are Omphaloskepsis (navel-gazing) Whether distance from Silicon Valley is the key driver of tech community maturity (My POV: it's (..)

B2C 52

B2C B2B Enterprise Leadership 52

The Product Coalition

APRIL 27, 2019

Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Mobile apps have made several business processes extremely easy and less time-consuming.

B2B 60

B2B Reporting Tools User Testing Customer Feedback 60

freshtrax

APRIL 18, 2024

Gustavo Trigos is known for his entrepreneurial spirit as the CEO and Co-Founder of his SF-based tech startup, Mentum. Trios shared his journey from aspiring to be an investment banker to founding a fintech company that aims to simplify B2B transactions in emerging economies.

Vision 104

Vision ChatGPT Healthcare B2B 104

First Round Review

MAY 1, 2018

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 111

B2B Startups Strategy Marketing 111

First Round Review

APRIL 30, 2018

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 112

B2B Startups Strategy Marketing 112

Bain Public

JANUARY 24, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on February 4th in collaboration with Acceleprise : The B2B SaaS-focused accelerator. These online workshops will host startup founders from the Toronto, New York, and San Francisco cohorts!

Workshop 52

Workshop Startups Data Visualization B2B 52

The Product Coalition

APRIL 14, 2023

I’ve been at a startup where we knew there was a real problem, built plenty of features to address the problem, and no one works at that startup today. This is true in consumer and B2B product-led businesses. As a result, we’re seeing the most successful B2B companies of the past decade using motive-based strategies to succeed.

Feedback Software 158

Feedback Software User Testing Analytic Tools Customer Feedback 158

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Andrew Chen

JUNE 6, 2017

I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. New startups have to focus on underrated acquisition channels for early growth efforts [0:00]. Examples for b2b: the calendar, the browser.

User Testing 88

User Testing Startups Feedback Software Customer Experience 88

The Product Coalition

DECEMBER 31, 2023

It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy.

User Testing 108

User Testing Workshop B2B Leadership 108

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 78

Startups User Testing Product Management Product Manager 78

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll discuss how.

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Weak Development Team User Testing Customer Communications B2B 127

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. See more in Lena’s talk about building an innovation team and a “startup” within a larger organization on Product Drive or watch a shorter interview with her on that topic here: 6. How to create a scalable product organization.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. That’s the whole reason VCs invest in startups. It’s a great model but the name is quite misleading.

Naming 135

Naming User Testing Feedback Software Weak Development Team 135

Product Innovation Educators

MAY 11, 2018

For larger organizations to create products like a startup, create a Growth Board. To address this, organizational leaders seek to “act like a startup” but how do they really accomplish this? PdMs need knowledge and skill in the areas of strategy, management, and leadership. Read more details at [link].

Startups 58

Startups Product Management Product Manager B2B 58

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. If you are an early-stage startup looking into getting started with Intercom, apply to the early-stage program and get 95% discount on your first year with Intercom. What did we learn?

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Reality show meets B2B.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Product Management Lessons from the Trenches

JULY 10, 2018

all the ingredients of a great startup experience! In a pay-it-forward kind of way, my team and I are sharing what we have learned to-date in a series of posts that hopefully will be useful to you whether you are at a startup or a larger organization. We stopped using the system within a month.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Lenny Rachitsky

JANUARY 25, 2024

When crafting a GTM strategy, ensure that the entire team is aligned around one playbook (the Early Market playbook, the Bowling Alley playbook, the Tornado playbook, or the Main Street playbook). Create a compelling reason to buy by addressing a critical problem or pain point for customers.

Marketing 72

Marketing User Friction Generative AI User Testing 72

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Competitive salary & equity Remote working: Feedly is a remote-first startup, located in the San Francisco Bay Area.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

MARCH 2, 2022

You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. These customers are then consulted, with the intent to validate the product strategy and long-term roadmap.

User Testing 142

User Testing Customer Feedback Customer Experience Research Software 142

The Product Cafe

JANUARY 18, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Mind the Product

JANUARY 30, 2019

His presentation, Product Thinking for Marketplace Startups , does an amazing job of documenting the differences between pipes and platforms, the three fundamental forces of marketplaces, and the specific challenges of catering to customers concerned with the well-being of their fur babies. Using metrics to drive product decisions.

Product Research 83

Product Research B2C Technical Review Entertainment 83