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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. For example.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118
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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 126
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Lessons from 1,000+ YC startups: Pivoting, resilience, avoiding tar pit ideas, more | Dalton Caldwell (Y Combinator, Managing Director)

Lenny Rachitsky

They possess an unwavering conviction in their startup’s potential, even in the face of daunting obstacles. Understanding the distinction between a genuinely innovative startup idea and one that merely garners initial enthusiasm can save founders time, resources, and energy in the long run, steering them toward more promising ventures.

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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

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A Decade of Product Management

Melissa Perri

. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product Strategy = Company Strategy in this case.