Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Intercom, Inc.

JULY 26, 2022

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . That’s an example of customer success.

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

User Testing 75

User Testing Research Software Banking User Friction 75

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 74

Data Visualization User Testing Research Software Product Research 74

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. Tip 2: Automate customer interactions.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy? Book a demo now.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Or is it to delight existing customers? Is it to improve adoption?

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Guy

MARCH 16, 2018

Product management requires product strategy. What are your customers’ needs? These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. How do you best solve for these needs?

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

User Testing 159

User Testing Customer Experience User Friction Customer Feedback 159

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Adoption – At this stage, the user decides to adopt your product for the long term.

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

DemandMatrix

FEBRUARY 7, 2020

They are fully equipped with proactive and result oriented marketing strategies for their niche. Because of which these organisations are able to track, assess and evaluate their existing as well as potential customers. With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses.

Enterprise 52

Enterprise B2B User Friction Technology 52

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Lenny Rachitsky

JANUARY 25, 2024

Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision. Create a compelling reason to buy by addressing a critical problem or pain point for customers.

Marketing 69

Marketing User Friction User Testing Generative AI 69

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How product strategy uses a company's vision to fuel profitability. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. What does your typical customer look like? Define your customer. Are customers actively seeking out your product or service?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. This enables SaaS teams to adjust strategies promptly for optimal performance. What’s the conclusion for companies offering B2B SaaS solutions?

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. Customer-centric approach to growing revenue.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

UX Planet

FEBRUARY 1, 2024

Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. The choice should be driven by your specific context and objectives.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Table of Contents. What Is Freemium? What Is Freemium?

User Testing 98

User Testing B2C Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105