Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

MAY 30, 2024

To learn how Userpilot analytics , feedback, and onboarding features can help you find the Aha moment and drive product adoption, book the demo! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is an Aha moment and why is it important?

Onboarding KPIs 89

Onboarding KPIs Data Visualization Analytic Tools User Testing 89

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

The Product Coalition

MAY 24, 2023

Following the explainer video logic allows you to make videos in other genres: trailers, presentations, and product demos. One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. Don’t ditch that idea!

Customer Experience 116

Customer Experience Advertising User Testing Customer Feedback 116

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. And as Rajiv shared with me, “Founders often launch too late.

Startups 117

Startups Feedback Software Onboarding KPIs Technical Review 117

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. Ready to accelerate digital customer engagement and drive durable growth by building your own brand community?

Customer Experience 52

Customer Experience B2C B2B Books 52

Userpilot

OCTOBER 15, 2023

Level up your growth marketing by booking a demo. Instead of merely promoting a product or a brand, growth marketers delve into the intricacies of the entire customer journey. Product Marketer (PMMs) : PMMs operate at the intersection of product development and its target audience. What is growth marketing?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Userpilot

MARCH 20, 2024

TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements. Software monetization through crowdfunding relies on user goodwill to support free product development. Book a demo now. If you want help with software monetization, then consider Userpilot.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

MARCH 24, 2024

We also cover best practices to help you create logical user flows and develop memorable user experiences. Book a demo now. Try Userpilot and Take Your User Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a user flow? Book a demo now to get started. Userpilot can help.

Data Visualization 95

Data Visualization Customer Feedback Analytic Tools User Testing 95

Userpilot

MARCH 28, 2022

Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand. This is one of the easiest ways to get people to know and trust your brand, which in turn increases their chances of picking you over competing products. Source: SEMrush.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Gainsight

OCTOBER 3, 2019

In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands. Superior CX drives business results.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

MAY 20, 2024

Sign up for a free Userpilot demo today and learn more about how you can drive product growth through contextual in-app experiences. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are product growth tools and why do you need them? Collaborative dashboard views.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. As we look at what it takes to develop non-gaming VR products, their separation from gaming becomes very important.

Weak Development Team 93

Weak Development Team Development Feedback Software User Testing 93

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Book a Userpilot demo and see how easily you can do it. Customer Acquisition Cost (CAC).

Feedback Software 95

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 95

Userpilot

JULY 5, 2022

As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. Riskiest Assumption Testing (RAT) and Fake Door Testing are good ways of validating ideas before you commit to developing them. What is incremental innovation?

Feedback Software 93

Feedback Software Analytic Tools Research Software Product Research 93

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. Most often, that’s coming into the booth for a demo. ” -paraphrase of Albert Schweitzer.

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

JULY 16, 2021

Increase feature adoption to develop an adoption flywheel and ensure consistent value for your customers over time. Your brand. Inform product development. Get a demo and see how easy it is to get started without learning to code. In-app experiences will help – get a Userpilot demo and see how.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. But Netflix also ran qualitative interviews to look at brand perception and loyalty, and ultimately decided to roll out the email.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . Then you have larger brands that use Facebook for communicating with customers, investors, and the wider public.

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Usersnap

FEBRUARY 14, 2023

It’s your key to gaining an edge in your target market by offering an irresistible value proposition, based on a well developed sales and pricing strategy and marketing plan. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

DECEMBER 21, 2022

You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. B2C apps tend to have a higher DAU/MAU ratio than B2B apps. It offers a free trial demo with three paid plans – Traction, Growth, and Enterprise. But how to do it right? Time to Value.

Analytic Tools 91

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 91

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

JULY 26, 2021

No whitepapers, no demos, no salesperson—just seeing the product in action. In both B2B and B2C, buyers want to self-serve. Increased brand awareness: Word-of-mouth marketing from customers who love your brand builds positive brand awareness and gets more people interested in your brand. The best part?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 15, 2022

There has been a rising demand for self-served support among B2B and B2C customers. Referral – when users like your product enough to become brand advocates. NSM is a company-wide metric that helps you develop a singular focus, prioritize user experience, define your product roadmap, and increase accountability and transparency.

Onboarding KPIs 88

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 88

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. … They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. Product marketing is a large part of this shift.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. … They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. Product marketing is a large part of this shift.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth is interesting to me because what we’re seeing in the B2B space is that consumers want to experience B2B in the same way they experience B2C. “Consumers want to experience B2B in the same way they experience B2C” It’s interesting to think about how does the product itself sustain its own growth?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. It evolves and develops and changes.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

APRIL 29, 2021

The best customer onboarding software on the market is Userpilot (yes, we’re a little biased, but if you book a demo with us , you’ll see why). Other software requires direct integrations and developer participation to create more complex product experiences. It doesn’t require heavy developer investment to get set up.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

OCTOBER 7, 2020

For example, a social media scheduling tool could be valuable to both B2C and B2B users, but in different ways. That’s really important when your SaaS brand highlights community, trust, transparency and authenticity. At the very least, you’d provide then with different calls to action! 3 Focus on One Single Point. Source: drift.com.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75