The Product Coalition

FEBRUARY 11, 2023

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

AUGUST 6, 2023

Keren Koshman Keren Koshman, Director of Product at Darrow Tremis: Keren, I’d like to start with your career — what does your company do, what do you do in your role, and what’s your academic background? Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. This makes the product loved by our users ( check G2 reviews ).

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. So I spend my time hiring people, developing them into a fit on specific deals and also working on other graph levels such as packaging, pricing, how to go international, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Usersnap

FEBRUARY 14, 2023

A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market. It’s your key to gaining an edge in your target market by offering an irresistible value proposition, based on a well developed sales and pricing strategy and marketing plan.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. The CMO may also be included. .”

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? Of course, the product team still has product-specific KPIs , just like the development team, the marketing team, the accounts payable team, the sales team, etc.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

JANUARY 25, 2021

A user persona is a semi-fictional character that is created based on who you believe will most likely get the most value from your product. A buyer persona is a decision-maker, while the user persona is the person actually using your product. User persona templates are developed for two scenarios. Source: Behance.com.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Userpilot

JULY 16, 2021

Net Promoter Score helps track user sentiment and the likeliness of users recommending your product. Improved in-app experiences would lead to a greater user activation rate by increasing the value of your product to customers. Product stickiness tells you how frequently your users return to your app. Your brand.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

The Product Coalition

MAY 24, 2018

Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all. With a degree in electrical engineering, Ivy Wan is Head of Product at iMoney Group in Malaysia. Cindy Gottinger is the Head of Product Marketing, Admob & DoubleClick, China at Google.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. B2C apps tend to have a higher DAU/MAU ratio than B2B apps.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Customer acquisition.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 118

Startups Feedback Software Onboarding KPIs Technical Review 118

Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 85

User Testing B2C Product Research B2B 85

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MAY 2, 2019

For Bangaly, you start with the fundamental customer experience – thinking through how you develop customers’ first awareness of your business, encourage their first purchase, and ultimately grow long-term engagement and monetization. This is episode eight of Scale , a brand new podcast series on moving from startup to scale up.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Credits: Snov.io

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 6, 2020

Aunkita Nandi – Managing Director and Product Manager at Tier5 Technology Solutions Pvt Ltd – web development and digital marketing products. Right now we are focusing on multiple product solutions and we are looking forward to soon sharing updates on the existing platform. Women in SaaS.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Revulytics

DECEMBER 16, 2019

Who attends Mind the Product (MTP)? The product management community typically represents above 75 percent of the attendee pool at MTP. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Use that same creativity to develop PR pitches. product, marketing, engineering, data science, design, content, and finance. The quality and experience with that supply will reflect directly on your brand, not theirs. Cost : Medium. Examples : Lyft: [link].

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Intercom, Inc.

JANUARY 25, 2023

The first solution I built was a bootstrap company with my best friend from high school, and what we built back then was brand experience. It was an amazing journey to build a marketing automation-type solution and a company. Usability and time to value are becoming critical to chief product officers because guess what?

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. For an early stage company trying to find product market fit?—?the

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Use that same creativity to develop PR pitches. product, marketing, engineering, data science, design, content, and finance. The quality and experience with that supply will reflect directly on your brand, not theirs. Cost : Medium. Examples : Lyft: [link].

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Then I went to go work for Google, running sales productivity, which was really sales training development.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Then I went to go work for Google, running sales productivity, which was really sales training development.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Then I restarted as a marketer.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137