Userpilot

APRIL 20, 2022

Turn insights into action! Databox reports that SaaS companies that cater to small businesses have an average monthly conversion rate of 6-10%. Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. It’s simple.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Or following up diligently to see if their problem has been solved. A lot of SaaS companies focus on superficial demographic data while creating their ‘user persona avatars’ – think ‘Marketing Mary’ or ‘Manager Tom’.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Engineers will hear different insights during your customer interviews. Ellen shares a specific example about missed messages. Engineers are often reluctant to participate in discovery.

Product Research 230

Product Research User Testing Engineering Testing 230

Nulab

SEPTEMBER 22, 2021

Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Analyst reports. You may also want to buy industry reports or consider hiring an external research company. Who is your audience?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. Another great product growth tool is Appcues with its wide range of onboarding elements but has become pricey and bloated as a product over the years.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

DECEMBER 21, 2021

More than integrations and features and quarterly reports, back in August, Intercom turned 10. With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Amanda Renteria , CEO for Code for America.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

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Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

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The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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B2B User Testing Technical Review Customer Feedback 60

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

MARCH 14, 2023

Despite being a vital safety and security tool, KYC failure is a significant headache for fintech apps. Don’t have the right docs: 38% of respondents report abandoning an application for a financial product because they did not have the right identity credentials, such as a passport or digital identity.

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User Testing Analytic Tools Data Visualization Research Software 139

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. This involves syncing customer data across all channels to personalize interactions. Difference between B2C and B2B customer experience.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

SEPTEMBER 23, 2022

Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. Userpilot helps you collect invaluable user insights from in-app to identify drivers for customer satisfaction or dissatisfaction. trillion yearly due to customer churn.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. But metrics aren’t generic. Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Gainsight

JULY 1, 2022

PLG achieves these objectives by leveraging product usage data to deliver immersive product experiences at scale. . We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. The results were some of the most insightful data we’ve seen in some time.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.  Product

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Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. How to combine ACV with other SaaS metrics to get more insights? Customer Acquisition Cost (CAC).

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 98

Product Innovation Educators

AUGUST 14, 2023

You just need to be repeating those same messages. Do you have a combination of B2B people, B2C people, and marketplace people? The pod concept has become the de facto way of doing software development these days. When I read that article, I was working at a company delivering a B2C product.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Business of Software Conference

NOVEMBER 26, 2018

We’ve used NPS to gather evaluation data for the conference for a seven years. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The only exception is some B2C work with financial services and insurance companies. People didn’t think of LinkedIn as a sales tool.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era. As ever the devil is in the detail.

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Weak Development Team Development Feedback Software User Testing 95

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Mixpanel

FEBRUARY 23, 2021

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. To find some answers, we asked some of the smartest people we know for fresh insights —experts on product-market fit across different industries and geographies who’ve seen it again and again.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. This is why product management exists?—?to engineers and designers for the most part.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

The Product Coalition

MAY 25, 2018

Authorizing our newsletter service provider ConvertKit to process your data to deliver newsletters. A bit background on myself; I’ve been working in the agile industry, making software for 12 plus years now, and mainly with fast growing venture capital fund and startups in Berlin or with large corporate organizations.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Indicative

JANUARY 13, 2021

Today’s data landscape is an emerging one. Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. While CDPs collect all customer data , DMPs do not.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Indicative

JANUARY 13, 2021

Today’s data landscape is an emerging one. Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. While CDPs collect all customer data , DMPs do not.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52