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Introducing Product Analytics for Dummies

Amplitude

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics.

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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. I will share my insight about the implications for the product team for both cases. Customers expect the product to be customised to their needs. For example.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

For example, in a healthcare SaaS product, one persona might be ‘Doctor,’ who needs quick access to patient records, while another could be ‘Administrator,’ who requires efficient data processing tools. This forms the basis of your personas, ensuring they are rooted in real user data.

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. Data collection automation.

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16 Best Product Growth Tools For SaaS Companies in 2024

Userpilot

Are you doing enough to lead your company toward product-led growth ? Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in.

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Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

This role is designed for individuals with extensive experience and a deep understanding of the product’s domain who can adeptly navigate complex project landscapes. They are recognized for their strategic insight and ability to handle critical challenges that affect the product’s long-term success.

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How to Increase Trial to Paid Conversion Rate [+ Actionable Tactics]

Userpilot

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Apply heatmaps and session recordings for a visual understanding of user activity, identifying engagement areas in the UI, as well as areas that create friction. Besides, anything above 30% is regarded as exceptional.