Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. Book a demo and get started! What is concept testing and how can it help accelerate your product-led growth

User Testing 92

User Testing Feedback Software Product Research Analytic Tools 92

Userpilot

AUGUST 31, 2023

Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay. Zapier’s integrations enhance value, attracting more users and app developers. Network effects drive product growth.

Customer Experience 88

Customer Experience Customer Feedback Customer Satisfaction Messaging 88

The Product Coalition

MAY 24, 2023

Following the explainer video logic allows you to make videos in other genres: trailers, presentations, and product demos. Analyze which messages best appeal to each audience segment and optimize your campaigns with these insights in mind. At Alconost, we think B2B videos should be as easy to understand as B2C communications.

Customer Experience 116

Customer Experience Advertising User Testing Customer Feedback 116

Userpilot

MAY 20, 2024

Sign up for a free Userpilot demo today and learn more about how you can drive product growth through contextual in-app experiences. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are product growth tools and why do you need them? completely code-free.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. And as Rajiv shared with me, “Founders often launch too late.

Startups 117

Startups Feedback Software Onboarding KPIs Technical Review 117

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage. Stage 3: Analyze and optimize.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Schedule a demo of Apptentive and chat with us today! It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Userpilot

MARCH 20, 2024

TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements. Software monetization through crowdfunding relies on user goodwill to support free product development. Book a demo now. If you want help with software monetization, then consider Userpilot.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

NOVEMBER 21, 2023

To keep the development work going, work in small increments, ship them often, and resist the temptation to ‘just add this in’. Book the demo! For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. The dreaded eye roll What’s the dreaded eye-roll?

Technical Review 82

Technical Review User Testing Product Management Product Manager 82

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Customer and market research that goes into building product personas also drives feature development. Book the demo! Interested? If so, let’s dive in!

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Userpilot

SEPTEMBER 28, 2022

How can product managers use it to develop better products? In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Book the demo! They also used Userpilot to develop an interactive walkthrough. How about B2C products?

Data Visualization 82

Data Visualization Feedback Software Customer Experience Customer Feedback 82

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Therefore, you need to customize your messages to address specific concerns directly.

Feedback Software 95

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 95

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. As we look at what it takes to develop non-gaming VR products, their separation from gaming becomes very important.

Weak Development Team 93

Weak Development Team Development Feedback Software User Testing 93

Userpilot

MARCH 28, 2022

To develop a solid content marketing strategy, you must understand your target customer; what their problems are, which mediums are most engaging to them, and what unique perspective can you provide on the topic? Engaging content also increases their chances of developing a likeness for your brand. Who are they?

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

JULY 27, 2023

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  (Or forever.)  Product isn’t helping us close major deals and bring in revenue.” and stick them into v10.4

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Usersnap

FEBRUARY 14, 2023

It’s your key to gaining an edge in your target market by offering an irresistible value proposition, based on a well developed sales and pricing strategy and marketing plan. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 30, 2021

It helps you gain actionable insights into your customers' behavior – enabling you to create meaningful experiences for your users, identify opportunities for product growth and development, and fix pain points in the user journey. This will help you and your product teams focus on what to develop and improve.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Userpilot

JULY 5, 2022

As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. Riskiest Assumption Testing (RAT) and Fake Door Testing are good ways of validating ideas before you commit to developing them. What is incremental innovation?

Feedback Software 93

Feedback Software Analytic Tools Research Software Product Research 93

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. My team was tasked with developing a completely new feature for a new user group. More A/B testing is better, right? Actually, no.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Intercom, Inc.

OCTOBER 13, 2022

And finally, a new tooltips feature – our first ever customer-initiated message type. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

OCTOBER 7, 2020

When in-app messages are best for driving new feature adoption. What other messaging are you sending users at the same time? With our three factors in mind, it’s easy to build a framework for evaluating channels and messaging. So how you announce new features is really important. Other channels to think about. But don’t panic.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Indicative

JANUARY 13, 2021

They enable marketers to serve more targeted, effective, and beneficial messages to customers. What they’re about: Exponea is a CDP built primarily for B2C and eCommerce businesses. Designed for developers, the platform offers more flexibility, more data privacy than cloud-based options, and a lower cost than Segment.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Userpilot

APRIL 29, 2021

The best customer onboarding software on the market is Userpilot (yes, we’re a little biased, but if you book a demo with us , you’ll see why). Other software requires direct integrations and developer participation to create more complex product experiences. These features are more than in-app messages. Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. … They also promote a company, its brand and ensure the consistency of the marketing message. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

Indicative

JANUARY 13, 2021

They enable marketers to serve more targeted, effective, and beneficial messages to customers. What they’re about: Exponea is a CDP built primarily for B2C and eCommerce businesses. Designed for developers, the platform offers more flexibility, more data privacy than cloud-based options, and a lower cost than Segment.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. … They also promote a company, its brand and ensure the consistency of the marketing message. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62

Userpilot

JUNE 22, 2021

If a SaaS team receives a message from an experienced customer who has discovered a bug within the product, customer support should be able to provide them with assistance. The problem should be resolved and recorded, in case more development work or updates need to take place behind the scenes. Let’s take a look at some examples.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

JULY 26, 2021

No whitepapers, no demos, no salesperson—just seeing the product in action. In both B2B and B2C, buyers want to self-serve. This is about showing the right user the right message at the right time in their user journey. Implementing a free trial in 24 hours to save 3-6 months of development and thousands of dollars.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Business of Software Conference

JUNE 5, 2019

Peldi knows, a few people know – yeah, mother of demos guy. Nearly 50 years ago he was actually getting ready to come on stage before a thousand engineers in this auditorium in San Francisco to give a demo and it was a packed auditorium. This was at the 40 th anniversary of what’s called the Mother of All Demos.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40