Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

APRIL 24, 2024

This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry. This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive.

User Testing 82

User Testing Product Research Research Software Data Visualization 82

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. For many, it proves to be a big waste of time.

Startups 116

Startups Feedback Software Onboarding KPIs Technical Review 116

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

The Product Coalition

JULY 17, 2018

to find this year’s top app development agencies. After reading a bunch of content from other app development professionals, journalists, tech bloggers and the like, we realized that there are many good companies out there, and that everyone has a different favorite. It develops for Android and iOS, but also for the web.

Research Software 60

Research Software Weak Development Team Development CTO Coach 60

Intercom, Inc.

JULY 26, 2022

As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world.

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

Product Innovation Educators

DECEMBER 12, 2021

You likely already know his name, which is Todd Olson, who joined us previously in episode 185. Develop deep empathy for your customer. Make sure the development team understands why you’re building the product. Make sure the development team understands why you’re building the product.

Customer Experience 89

Customer Experience B2C Data Visualization Customer Feedback 89

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage. Stage 3: Analyze and optimize.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Innovation Educators

JANUARY 17, 2022

His name is Konrad Heimpel and he is the VP of Product for GetSafe, based in Heidelberg, Germany. We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] It’s not a good practice to have 10 developers working for six months to build something big that doesn’t have any impact.

Feedback Software 96

Feedback Software Data Visualization Customer Feedback Customer Experience 96

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

MAY 30, 2024

Develop multiple Aha moments Based on the insights from user behavior analysis and customer feedback , make a list of all potential Aha moments. Aha moment examples from famous brands Let’s wrap up by analyzing the Aha moments for a handful of B2B and B2C products. Segmenting inactive users in Userpilot.

Onboarding KPIs 89

Onboarding KPIs Data Visualization Analytic Tools User Testing 89

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

The Product Coalition

DECEMBER 15, 2020

At Heads and Hands , we develop m-commerce applications for the various market industries. Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. Descriptive product name The name should reflect more than the product category and brand.

Feedback Software 127

Feedback Software Technical Review User Testing Customer Feedback 127

The Product Coalition

MARCH 16, 2021

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! User stories are used throughout the development process. This is key for user-focused product development. What Are User Stories? They encourage collaborative, creative thinking.

User Testing 113

User Testing Agile Customer Experience Certifications 113

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

SEPTEMBER 14, 2020

Failure modes that often come up: Exec teams don’t know what Heads of Product do, or want someone who will “make development more efficient”. What’s In a Name? If you’re overseeing 52 developers and 4 product managers, your attention is mostly on engineering issues rather than product issues. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

AUGUST 3, 2022

These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). eCommerce is buying and selling goods and services or transmitting funds or data over an electronic network, primarily the internet.

User Testing 120

User Testing Research Software Software Review B2C 120

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package. I literally couldn’t put it down.

Data Visualization 248

Data Visualization Analytic Tools Research Software Product Research 248

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Customer and market research that goes into building product personas also drives feature development. Interested? If so, let’s dive in!

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Intercom, Inc.

AUGUST 13, 2019

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. But a chatbot using data enrichment tools to address a customer by name is probably not a good idea if this is their first visit to your site. These factors include: Message keywords.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Intercom, Inc.

JULY 9, 2020

It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that. Could you speak a little bit more on the differences for maybe a B2C company?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Mind the Product

SEPTEMBER 11, 2017

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Focus on Interests, not Positions. Conclusion.

Product Management 115

Product Management Product Manager B2C Management 115

The Product Coalition

OCTOBER 18, 2020

It doesn’t involve heavy development and brings everyone relevant to the discussion early. The CEO and top sales executives see progress and as a result shift their focus to the next step which is delivering the new/updated product strategy, namely updating the product itself to support this new strategy.

User Testing 108

User Testing B2C Customer Experience Weak Development Team 108

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Sales teams learn from each other what’s acceptable, so there will be dozens of other untracked, unsized, unplanned, poorly defined promises that somehow surprise the development/product team. Names of imaginary customer references? Otherwise, we sacrifice the trust of our development team.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. I see product management reduced to a gopher for development and a clean-up function.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation. PR is an underutilized growth tactic.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? Dee: And you have quite an interesting background for a head of sales.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. In the end, a product’s success depends on how well the development team operates.

B2B 52

B2B User Testing Research Software Analytic Tools 52

NextBigWhat

AUGUST 29, 2019

Here are few excerpts from the AMA: How do I stay ahead of the curve in my industry for new feature development? That said, if its a B2C scenario and you have enough volume, even looking at last-click, first-click etc. GOJEK is hiring great engineers and product leaders for its India offices (checkout the openings here ).

Customer Feedback 53

Customer Feedback User Testing B2C Data Visualization 53

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. Then chose some more specific names and stick with them.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Fallacy #5: Scale Like Spotify “I don’t understand the fuzz about agile coaching, and aligning the rest of the organization with product development. Also, it will nurture ignorance towards opportunity costs or costs of delay as strategic concepts.

Agile 176

Agile Startups Technical Review Software Review 176

Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa.

Product Research 217

Product Research User Testing Technical Review Data Visualization 217

Userpilot

JUNE 30, 2021

FullStory is also a product that can be used by various personas: product, UX and engineering teams to name a few. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ This will help them later to personalize the experience based on the data collected.

Customer Experience 81

Customer Experience B2C UX Banking 81

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

The Product Coalition

FEBRUARY 5, 2023

Photo: Daniel Medhurst | Credit: Courtesy of the artist His name is Jaime Meline. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model. Let’s explore what EL-P teaches us about pivot models.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78