B2C Enterprise Leadership Product Marketing 
The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
Good Product Manager
MARCH 29, 2016
Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.
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Product Talk
MAY 13, 2020
We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). They buy more (more products, more licenses, more months). That new or different human behavior becomes the product outcome that focuses the work of a product team. Click on the image to enlarge.
The Product Coalition
FEBRUARY 4, 2024
If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods. This analysis will most likely highlight quite a few gaps that you need to address.
Good Product Manager
MARCH 29, 2016
Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.
The Product Coalition
JANUARY 17, 2021
For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. for example, SMB vs. enterprise. It can mean that within your SMB target market, some need your product more than others. your pipe is no longer blocked!
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.
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