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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. What follows is a lightly edited transcript of the event.

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How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. To do so, first define the activation event and adoption event, and use them to conduct path analysis. Event trends tracking in Userpilot.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. This is largely because of the challenges that are inherent in B2B.

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Our Product Design Journey: How We Discovered Air Quality Data Wasn’t Enough

The Product Coalition

and so our B2C product design journey began. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences. For example, our wildfire alerts and real-time smoke tracking was borne directly from a need to provide individuals with real-time information during a wildfire event?—?when

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How to Increase Trial to Paid Conversion Rate [+ Actionable Tactics]

Userpilot

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. If you’re a product manager who needs to implement some of these strategies without coding, why not book a Userpilot demo to see how you can increase the trial-to-paid conversion rate? Tracking custom events with Userpilot.

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Checklist to Maximize Conversion and Delight in B2B eCommerce Checkouts

The Product Coalition

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60