article thumbnail

Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

Senior Product Managers focus on the tactical aspects of product management, directly influencing the product’s roadmap and strategic execution. They are crucial in crafting policies and frameworks that shape the organization’s approach to product development. What is a Senior Product Manager?

article thumbnail

Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. Kelsey’s Introduction to Continuous Discovery In her time at Going, Kelsey says that their approach to building the roadmap was radically different each year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing Customer Communities: Engage and Retain Customers to Build the Future of Your Business

Gainsight

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. It unveils a roadmap, explaining how to seamlessly integrate a community into the heart of the Customer journey.

article thumbnail

We attended INDUSTRY: The Product Conference & here's what we learned

Bain Public

At INDUSTRY, you can learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products through webinars, interviews, and scheduled conferences throughout the year. But, if it's a company that’s software-first and are selling to B2B or B2C, then yes, I would see the strategies being the same.

article thumbnail

My AMA on NextBigWhat

Arpit Rai

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

article thumbnail

Creating Clarity in a Complex Reality

The Product Coalition

Identifying Bottlenecks I write here a lot about the pirates’ metrics framework. I really like this framework as it outlines the human customer journey with your product and breaks it down into distinct categories. One of the ways in which I recommend using the framework is rating yourself in green-yellow-red for each category.

article thumbnail

My AMA at NextBigWhat

Arpit Rai

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.