The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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Analytic Tools Customer Experience B2C Enterprise 181

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Good Product Manager

FEBRUARY 9, 2020

I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!) How is #b2b #prodmgmt different than #b2c ? Roadmap tip for #prodmgmt : Don’t “name” your launches based on dates (e.g. What skills does a good product manager need?

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!) How is #b2b #prodmgmt different than #b2c ? Roadmap tip for #prodmgmt : Don’t “name” your launches based on dates (e.g. What skills does a good product manager need?

Events 60

Events Leadership Marketing Product Management 60

The Product Coalition

DECEMBER 31, 2023

The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.

User Testing 102

User Testing Workshop B2B Leadership 102

Intercom, Inc.

JULY 9, 2020

Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. This is how I think about marketplaces and B2C companies in general is you really want to hone in on what would be valuable to the user.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Mixpanel

OCTOBER 20, 2020

The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets. This is where product thinkers go to understand their users, and identify ways in which they can prioritize their roadmap. Now, let’s dive in.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Roadmaps are shared. Names of imaginary customer references? That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. So there’s tremendous pressure to shade the precise facts (just a little) and land those major deals.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

NextBigWhat

SEPTEMBER 5, 2019

Here are few excerpts from the AMA: How does Razorpay defines product roadmaps? As head of product strategy, what framework do you use to decide on the roadmap? We follow annual targets in the form of OKRs and quarterly roadmap. First Name. Process is largely what I’m describing below. since they are client facing.

Customer Experience 40

Customer Experience B2C User Testing Customer Feedback 40

Intercom, Inc.

JANUARY 20, 2022

It’s visceral” I’m going to name two companies, and I’ll just say, as a side note, I know both of these companies obsess about speed, even though I’m about to say they don’t have to as much. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Gainsight

APRIL 17, 2019

Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. A good CEO is close to their teams.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

People-First Product Leadership

DECEMBER 4, 2023

Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals. There may be secondary or tertiary audiences you serve via some products all in the name of benefitting your ICP. Do the points above apply to both B2B and B2C? To kick us off, here is the map for today.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. The product management process starts with strategy and developing the product roadmap.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Amplitude

NOVEMBER 2, 2018

After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017. One process I do insist upon is a shared roadmap and product requirements format.” Whoever is in charge of the Explore feature on Instagram.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Sachin Rekhi

AUGUST 23, 2015

Leverage FullContact , Clearbit , Pipl , ZoomInfo , or other people data APIs to get name, company, title, age, gender, social profiles, and more based on registered email addresses 5. Product roadmap : Ideally your product roadmap items are influenced by the most pressing needs of your ideal customer 2.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth is interesting to me because what we’re seeing in the B2B space is that consumers want to experience B2B in the same way they experience B2C. “Consumers want to experience B2B in the same way they experience B2C” It’s interesting to think about how does the product itself sustain its own growth?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

NOVEMBER 11, 2021

I’d love to hear about the framework the title is named after. Because right now, a lot of the biggest product and growth decisions are being made by executives who are handing down growth mandates from on high, where they’re telling their product team, “Here’s a 12-month roadmap, go execute it.”

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Alchemer Mobile

MARCH 18, 2021

However, if we run out of time, please be sure to leave your name with your question, and we will follow up with you directly with any answers that we have to your questions. But if you’ve included your name, we’ll be sure to follow up with you directly. That’s a great question. Please email me directly.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Product Talk

MAY 10, 2023

There were some things that I’d been doing in my role or at past jobs that as I was introduced to it, I was like, “Oh, this is like that thing I was doing, but it’s got a name and more of a process to it than what I was already doing.” Ellen: Then we also started introducing outcomes to our priority roadmap.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Userpilot

FEBRUARY 20, 2020

Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. Product marketing brings teams together with a shared goal, and a shared roadmap of how to get there. Likewise, the final push to purchase isn’t really down to marketing either.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80

Userpilot

FEBRUARY 20, 2020

Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. Product marketing brings teams together with a shared goal, and a shared roadmap of how to get there. Likewise, the final push to purchase isn’t really down to marketing either.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Business of Software Conference

NOVEMBER 26, 2018

Anyway, my name is Rahul. And then on top of that, people were installing these plugins like ours Rapportive, but also Mixmax, Boomerang, Clearbit, Yesware, you name it, they had it and these plugins took each of those problems, clutter, performance, memory, offline, and made every single one dramatically worse.

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User Testing Engineering Product Marketing Feedback Software 103