The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Product Talk

DECEMBER 7, 2022

Product teams have a variety of research activities they can draw upon when engaging with customers. In my continuous discovery framework, I argue teams need to discover opportunities and solutions. When discovering solutions, the goal is to match each solution to a specific need, pain point, or desire. Tweet This.

User Testing 290

User Testing Reporting Tools Customer Experience User Friction 290

Userpilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MAY 27, 2025

OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers. A person who was focused on B2C products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 62

Research Software User Testing Customer Experience Customer Feedback 62

Userpilot

MARCH 24, 2025

Their customers rely on their offline-first mobile app to guide them through complex fieldwork. In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product Coalition

OCTOBER 26, 2021

Quick context information: this tool?—?Cockpit?—?only After meticulous product discovery, we were aware of what features we had to build to increase the value proposition of the web-app. The value proposition is working also well, the qualitative feedback about the product is very positive ??. I have helped them to do it.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

UX Studio

MARCH 1, 2024

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. Our blog post guides you through the maze of AI research tools. Let’s dive in and navigate the future of research together!

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. This final assumption in particular was no longer true or useful. Define the problems to be solved.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies.

Research Software 187

Research Software Feedback Software Reporting Tools User Testing 187

The Product Coalition

FEBRUARY 12, 2021

When we founded BreezoMeter, many businesses and governments were not ready to answer the public demand for solutions that protected them from harmful air quality. As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and how did we do it?

Data Visualization 123

Data Visualization Research Software Reporting Tools User Testing 123

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. This mobile app is a free tool for Americans to use to save money and time with their prescriptions.

Research Software 128

Research Software User Testing Customer Experience Product Research 128

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

UX Planet

SEPTEMBER 10, 2024

Shutterstock Public transportation apps can be daunting for adults over age 65 and users with cognitive disabilities. This article explores the importance of inclusive design and innovative research methods to uncover genuine user needs. These apps offer convenient access to trip planning, real-time information, and fare payment.

Research Software 98

Research Software Feedback Software Transportation User Testing 98

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Do your research. We stopped using the system within a month.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

B2B 144

B2B Research Software User Testing Automotive 144

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. Both B2B and B2C buyers increasingly want to self-serve. It’s called product-led growth.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

The Product Coalition

FEBRUARY 23, 2022

Although I don’t want to go too deep into user research details here, there’s one aspect of user research that’s often neglected and can slow down our learnings a lot?—?remember The objective here isn’t to fully satisfy every single customer’s need, but o define which customer pains you will address with what solutions.

User Testing 158

User Testing Research Software Customer Experience Product Research 158

Userpilot

MAY 20, 2024

Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in. TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 103

Feedback Software Research Software Product Marketing Marketing 103

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

The Product Coalition

AUGUST 6, 2023

Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday? What work and/or research will you do today? Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Imaginary Cloud - Design

JANUARY 30, 2020

In the last year, major companies in business intelligence (BI) digital solutions, such as Qlik and Tableau were already investing on it. However, it's essential that businesses don't underestimate those tools' UX design. It doesn’t matter how much potential a tool has if it’s too difficult or too unpleasant to use.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

JUNE 11, 2024

Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. For instance, you might discover that you need user onboarding software to retain users after the first three months. This map is based on user research data. Get a demo. Definitions.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Here are the 5 essential steps to creating a customer profile: Perform user research to understand your target audience. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

ProductPlan

NOVEMBER 2, 2021

Whether that means automating time-consuming approval processes, creating a central repository for go-to-market artifacts, or providing more meaningful analytics on product progress, ProductPlan’s product operations platform will help organizations orchestrate their entire product strategy. Change is Afoot.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98