Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Discover user paths to app actions. Track user interaction patterns.

Data Visualization 97

Data Visualization Customer Feedback Analytic Tools User Testing 97

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Product Talk

OCTOBER 11, 2023

Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. The challenge is that we need to be able to see our assumptions before we can test them. It’s how we evaluate which ideas will work and which won’t.

Feedback Software 274

Feedback Software User Testing Technical Review Product Research 274

Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. Companies that automate customer support are nearly 4x more likely to see CSAT improvements. . Understanding the automation opportunity.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation gives you time to listen to user feedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements.

Feedback Software 94

Feedback Software Analytic Tools Research Software Product Research 94

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. You say potato, I say WTF.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Usersnap

MARCH 16, 2023

This article will help you understand (or remind you) what a B2B2C business model is, and learn how POM navigated its industry’s challenges successfully by understanding their customers’ needs. ” B2B2C, or business-to-business-to-consumer, is a business model that connects manufacturers to retailers to consumers.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

The Product Coalition

FEBRUARY 11, 2023

We discussed business ideas, researched options for funding, and most importantly, we supported each other. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Get feedback from at least five customers, but many as possible.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is a high volume of small or medium-sized customers.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Data Informed Decision Making: Integrating deep insights into customer behaviors, industry trends, and specific market demands to guide the product’s strategic direction and development. Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. We also launched our automated IntelliZoom participant sourcing engine that allows our customers reach 120+ million participants. While we saw handful of teams couple UX research with Analytics, it did not happen as much I had predicted.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). It’s something that already happened.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. Today, our air quality app is used by hundreds of thousands each day by users around the world. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences. How did they position themselves strategically?

Data Visualization 86

Data Visualization Research Software Reporting Tools User Testing 86

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Userpilot

FEBRUARY 7, 2024

That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. TL;DR The free trial conversion rate is the percentage of free trial users that convert into paid customers at the end of their trial period. to 29% depending on the industry.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

MARCH 20, 2024

Software licensing sets software usage rules, protecting creators and defining user rights. The freemium model provides free basic software, helping to shorten the time to value and increase the user activation rate. The premium model sells advanced features upfront, focusing on converting freemium users. Book a demo now.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

NOVEMBER 16, 2022

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Because of this, marketing strategies differ.

Feedback Software 94

Feedback Software Analytic Tools B2B Embedded Analytics 94

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

MAY 24, 2023

If we look at the best explainer video examples, we see what makes them stand out: the product advertised is positioned as a tool for solving specific problems. This approach to presenting the product makes it more accessible for the audience to imagine it in their lives, thus increasing the likelihood of converting a lead into a customer.

Customer Experience 117

Customer Experience User Testing Advertising Customer Feedback 117

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. It’s a crucial part of how you provide continual value to customers, as well as how you grow your business. Product analytics keeps your team close to customer wants and needs throughout the product development process.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Usersnap

JULY 15, 2020

You’re probably already aware that customer support is important for digital companies. According to Entrepreneur , great customer support strengthens your company’s brand, opens doors for partnerships, and increases retention — which is 5 times more profitable than acquisition. That’s the job of a customer experience manager.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). What Are User Engagement Metrics?

Onboarding KPIs 67

Onboarding KPIs User Testing Customer Experience Customer Feedback 67

The Product Coalition

FEBRUARY 5, 2023

Pivots are a peculiar type of change designed to test a new fundamental hypothesis. It is a change in either the product, the customer, or the strategic direction of the business. Product Pivots The customer need pivot is the obvious first one here. Product Pivots The customer need pivot is the obvious first one here.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Gainsight

FEBRUARY 9, 2023

And as you can tell by the chart, the runaway winners in the minds of most executives are: Expansion and Cross-sell: Want to reduce customer acquisition cost (CAC) ? Sell to your existing customer. Automating Customer Success (CS): Can’t add more Customer Success Managers ( CSMs)? B2B and B2C. All over the world.

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

The Product Coalition

AUGUST 6, 2023

Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday? What work and/or research will you do today? And if time permits, some of the following can be discussed, or taken offline and discussed further: Any user stories anyone believes they won’t be able to complete?

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Product stickiness tells you how frequently your users return to your app.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. This improves overall customer satisfaction. Are you ready to dive in?

Data Visualization 85

Data Visualization Feedback Software Customer Experience Customer Feedback 85

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. Their consumer base was primarily older, and many of them were not tech-savvy and had trouble using the app.

Research Software 85

Research Software User Testing Customer Experience Product Research 85

The Product Coalition

OCTOBER 11, 2019

If you want to give your customers what they want, you’ll need to know how to ask them. If you want your product to be successful, you have to know your customers. But the good news is that customer interviews are virtually free, and it would be a crime not to use them for your product’s sake.

User Testing 60

User Testing Customer Feedback Customer Experience Feedback Software 60

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. Sometimes, all it takes is providing your customers a spatula so they can convert the mix into actual pancakes.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49