The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Userpilot

MAY 27, 2025

OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers. A person who was focused on B2C products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

UX Planet

SEPTEMBER 10, 2024

Shutterstock Public transportation apps can be daunting for adults over age 65 and users with cognitive disabilities. This article explores the importance of inclusive design and innovative research methods to uncover genuine user needs. These apps offer convenient access to trip planning, real-time information, and fare payment.

Research Software 98

Research Software Feedback Software Transportation User Testing 98

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Mind the Product

JANUARY 22, 2018

Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Replatforming can become very complicated, very quickly, for at least three reasons: IT platforms are usually the backbone on which a large part of the business is running. And then it gets worse.

Research Software 156

Research Software Reporting Tools Weak Development Team Product Research 156

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

The Product Coalition

JUNE 26, 2022

Rob Fitzpatrick, the author, gives us all the tools we need to talk to customers, navigate through the noise, and learn what people really want. The Mom Test will basically teach you how to ask good questions, so you can prevent people from lying and throwing fake compliments about your proposed solution/feature.

User Testing 147

User Testing Customer Feedback Customer Experience Product Research 147

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

The Product Coalition

JULY 18, 2021

They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome. Debate these characteristics within management.

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

Userzoom

APRIL 21, 2020

” Recently we chatted to Naomi Williams , an experienced UX Researcher at William Hill, to discuss how the online betting and gambling company puts user research and testing into practice, as well as the organisational set-up of UX and its business impact. What is the future vision for UX? That’s how I started with UX.

User Testing 93

User Testing Research Software Product Research Data Visualization 93

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Roadmunk

APRIL 3, 2018

It’s about synthesizing a lot of information, understanding the system, trying to piece together what is the problem, breaking it down into small manageable chunks so you can analyze it, and then figuring out what is the right solution from there. The same thing goes for solution exploration or really iterating on a concept.

Research Software 89

Research Software Feedback Software User Testing Product Manager 89

Usersnap

JULY 21, 2021

Integrating customer knowledge in the research and development phase is a way of refining products both before and after launch. If until now product manufacturers and service providers could have a unilateral vision, today’s highly-competitive market no longer allows that. Innovating by Using Customer Feedback in R&D.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

Reporting Tools 118

Reporting Tools Feedback Software Technical Review Research Software 118

Melissa Perri

MAY 5, 2016

It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? A week after that we found a different solution that increased clickthrough rate threefold on our products. I went back to research how these two experts, and a few others, defined the term.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. The users need the easiest solution, regardless how you solve it. Why this complexity?

Enterprise 66

Enterprise User Testing Analytic Tools Research Software 66

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Book a demo to see it in action!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. They are created through extensive user research and represent the various target users for whom the product is being designed. The challenge?

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why? Probably not.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

BrainStation Product Management

MAY 7, 2019

My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ We do this through shadowing, 1:1 interviews, or group user research sessions.”.

User Testing 68

User Testing Data Visualization Analytic Tools Research Software 68

Userpilot

NOVEMBER 21, 2023

Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. What’s the solution? Or worse, someone else steps in to do it for you and take away your autonomy.

Technical Review 104

Technical Review User Testing Product Manager Product Management 104

Product Bookshelf

FEBRUARY 13, 2017

The product manager is responsible for overall product success, is the central point for all aspects of the product, holds the vision and strategy, owns the whole product, produces the roadmap and requirements, and leads the team. Product Management for Dummies covers all aspects of the role and provides many useful tools and frameworks.

Product Manager 81

Product Manager Product Management Management Management 81

Mixpanel

MARCH 7, 2021

“I’m currently the founder of LevelUp, a startup aiming to revolutionize mentorship by creating a platform connecting women mentors and mentees based on role, industry, career interests, and goals. ” Natalie Kouzeleas Director EMEA & LATAM, Mixpanel. “I started as a software developer. I caught the bug.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

B2B Product Management

DECEMBER 6, 2016

The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You define the pricing of the product.

Outbound 45

Outbound Analytic Tools Inbound Research Software 45

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why? Probably not.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

AB Tasty

MAY 21, 2024

Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, spoke with Talia about emotional marketing as a tool for optimization, delving into how customer research can facilitate the experimentation process, reduce the rate of failure, and earn the buy-in from company stakeholders. What is their desired outcome?

Product Research 52

Product Research Marketing User Testing Research Software 52

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. User research.

User Testing 52

User Testing Research Software Product Manager Product Management 52

Innovatemap

JANUARY 26, 2022

Microblink is an AI solutions company based in New York City. The city has a concentration of DTC and B2C startups and scale-ups with product needs. Our team can infuse that expertise into a founder’s product vision to reach product-market fit and scale as fast as possible,” says Innovatemap Executive Growth Partner, Christian Beck. “By

B2C 52

B2C Vision Startups Research Software 52

The Product HQ

FEBRUARY 6, 2023

From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users. After all, it is pointless to build a product if it doesn’t provide real solutions to the pain points of end users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. Consider a role involving technology, business, and customer experience.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product HQ

JULY 1, 2024

For the most part, B2B product managers work in the software, IT, and tech industries. Based on that, the platform guesses the common product manager’s salary. Career Outlook for a B2B Product Manager B2B product managers have a similar career progression to B2C product managers. The difference comes in their focus.

B2B 52

B2B Technical Advisors Reporting Tools Product Manager 52

The Product HQ

JUNE 10, 2024

So B2B product managers must expose themselves to the outside world and conduct market research and evaluations for new products. For example, consider a scenario where a B2B product manager decides to create a new marketing tool targeting marketing professionals. It also provides access to industry news. So, where to start?

B2B 52

B2B Product Research User Testing Data Visualization 52

Radical Product

NOVEMBER 30, 2018

Radical Product Thinking means devising improvable systems (“products”) to achieve your desired impact on the world. It could be through the work of your non-profit, the research you’re conducting, through freelance services you’re offering, or even by remodelling the kitchen for your family. The biggest symptom?

User Testing 40

User Testing Data Visualization Research Software Feedback Software 40

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. Collaborating with the PMM and UX Researchers, they investigate and interview customers to gather necessary information, looking for groundbreaking solutions to bring to life. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership Product Manager Product Management User Testing 52

BrainStation Product Management

MAY 7, 2019

My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ We do this through shadowing, 1:1 interviews, or group user research sessions.”.

User Testing 40

User Testing Data Visualization Analytic Tools Research Software 40