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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. For example.

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Product Strategy 101: How to Continue When There Isn’t a Right Answer

The Product Coalition

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. is the CPO of a startup in transition. is the CPO of a startup in transition. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

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Product Professional, What to do?

The Product Guy

At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Product Managers, were they a singular role at American Express, would own the product’s strategy, marketing, and direction. Hence, I am best suited as a Product Owner.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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From the Ground Up: How Brand Identity, Design, and a New Name Built the Foundation for Groundwork

Innovatemap

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. Jeff founded his Indianapolis startup in early 2019 to help contractors determine the legitimacy of a potential client without needing to send a truck. Enter Innovatemap.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. Spendesk thinks about building its company in three stages: startup, growth, and scale. Short on time? What sets Spendesk apart.