Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Onboarding KPIs 90

Userpilot

JANUARY 26, 2023

Anyone would agree that advocating for customers is good for long-term business. But what are some customer advocacy examples for this? Becoming a customer-first company is easier said than done. TL;DR Customer advocacy is a company culture where the needs and goals of the customers are heavily prioritized.

User Testing 82

User Testing Feedback Software Customer Feedback Customer Experience 82

The Product Coalition

JULY 6, 2023

This blog post will cover what precisely product-led growth is and how you can implement it. Think of software engineers within a company starting to recommend the version control tool they enjoy using the most or customer success members vouching for a new CRM (customer relationship management) tool.

Research Software 115

Research Software Feedback Software User Testing Product Research 115

Mixpanel

MARCH 11, 2024

My job was going to be PMing and working with customers, but we didn’t have any customers at first because we didn’t have a product yet. So the thing that I started doing was writing blog posts for Mode’s corporate blog. Have there ever been any business goals for your writing on the blog or your newsletter?

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Gainsight

JANUARY 6, 2023

According to the report, “Today, the most successful digitally powered B2B companies are built with a combination of product-led growth for acquisition and adoption, customer-led growth for expansion and retention, and community-led growth for advocacy and engagement. Instagram Proves Product Experience Is Customer Experience.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

Userpilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. It differs from the SaaS sales funnel which ends when a user makes their first purchase, or the SaaS marketing funnel which ends with brand advocacy. to acquire each new customer?

Analytic Tools 78

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 78

Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. It’s now your turn to convert everyday customers into raving fans. Raving fans are the customers who are obsessed with your brand and seize every opportunity to passionately tell others about you. Sounds too good to be true?

Feedback Software 90

Feedback Software User Testing Customer Experience Onboarding KPIs 90

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Feedback 96

Usersnap

JULY 9, 2020

Customer experience is a topic that almost anyone can relate to. If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track. You’ve got to start with the customer experience and work back the technology, not the other way round.

Customer Experience 145

Customer Experience Customer Feedback User Testing Onboarding KPIs 145

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 79

Customer Experience User Friction Customer Feedback Onboarding KPIs 79

Userpilot

MARCH 31, 2023

Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Types of customer analytics include descriptive, diagnostic, predictive, and prescriptive analytics.

Data Visualization 94

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 94

Userpilot

FEBRUARY 4, 2021

It’s your responsibility to start personalizing the experiences you offer to your soon to be customers. This is when the user becomes your customer. You’ve managed to find someone that needs your product, got them to try it, showed them the value of it, and they became your customer. SaaS user journey stages overview.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Userpilot

MARCH 29, 2023

Are you looking to quickly and accurately track user sentiment and determine how happy your customers are with your product or service? This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. What is a smiley face survey?

Product Research 95

Product Research User Testing Customer Feedback Feedback Software 95

Userpilot

DECEMBER 17, 2021

And this blog post will look at both concepts and answer every question you have about them. Product marketing sits at the intersection of different teams, from sales enablement to customer support. Product marketing sits at the intersection of typical marketing strategies, sales enablement, customer success, and the product itself.

Feedback Software 102

Feedback Software Research Software Product Marketing Marketing 102

Userpilot

APRIL 11, 2023

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization User Testing 97

Userpilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Customer Feedback 95

Usersnap

AUGUST 25, 2021

Especially because in critical moments, you rely on the importance of customer feedback to grow your profits. The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. How do you know what the customer wants and expects from you? By asking your customers for feedback.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

Userpilot

MAY 23, 2023

The rise of AI is grabbing headlines across the globe at the moment and the world of customer experience is no less. In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. AI can greatly improve the customer experience. What is AI customer experience?

Analytic Tools 89

Analytic Tools Feedback Software Research Software Customer Experience 89

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships. Identify customer touchpoints and map the customer journey.

Feedback Software 85

Feedback Software User Testing Customer Experience User Friction 85

Userpilot

NOVEMBER 9, 2022

NPS vs CSAT surveys: which is better for measuring customer satisfaction? The short answer is both since each method analyzes customer loyalty but at a different depth. How to improve customer loyalty and customer satisfaction. Keep reading to learn: Pros and cons of NPS and CSAT surveys. Let’s get into it!

Customer Satisfaction 96

Customer Satisfaction Onboarding KPIs Customer Feedback Product Research 96

Gainsight

DECEMBER 19, 2019

Thousands of customer success leaders around the world are right now in “fun” discussions with their CFOs. Customer Success and the Rule of 40. That means you have 70%–35% left over for Sales, Marketing, and Customer Success! 10 ways innovative leaders are scaling customer success. Or Google Sheets.

Research Software 66

Research Software Customer Experience User Testing Banking 66

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. The customer experience (CX) encompasses all customer interactions with every aspect of your company as they move through the user journey stages. What is customer experience?

Customer Experience 90

Customer Experience User Testing Analytic Tools Feedback Software 90

Userpilot

AUGUST 10, 2022

Understanding customer perceived value in SaaS is the gateway to nailing down your pricing and value prop – boosting revenue and customer success. In this article, we cover what exactly customer perceived value (CPV) is, how to calculate it, and the best strategies to increase perceived value and skyrocket product growth.

Feedback Software 93

Feedback Software Customer Experience User Testing Customer Feedback 93

Userpilot

DECEMBER 19, 2022

This is essential because your customers aren’t all the same; their needs change as they progress through your product. Customer onboarding is the process of guiding users through your product and showing them how everything works. It all begins when the customer signs up for your tool and has a continuous effect.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 97

Userpilot

OCTOBER 24, 2022

Looking for an NPS program to collect customer feedback and improve their experience with your SaaS product? Net Promoter Score (NPS) is one of the most widely used metrics to measure customer experience. To build an NPS program for your SaaS product, you need to first segment customers and decide who to survey.

Feedback Software 96

Feedback Software Analytic Tools Research Software Software Review 96

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. Customer success manager fundamentals, by Udemy. Mapping the customer success journey.

User Testing 93

User Testing Customer Experience Customer Feedback Certifications 93

Intercom, Inc.

MAY 8, 2019

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? To start a successful business and get customers, all you really needed was a good idea and an internet connection. ” Your best marketer is your customer.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Userpilot

OCTOBER 4, 2022

The most used attitudinal metrics to measure the effectiveness of your UX through the Net Promoter Score (NPS) , Customer Effort Score (CES) , Customer Satisfaction Score (CSAT) , System Usability Scale (SUS), and Usability Metric for User Experience (UMUX). Customer Effort Score (CES). Customer Satisfaction Score (CSAT).

Customer Experience 78

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 78

Userpilot

APRIL 20, 2021

To track user behavior across the journey you can use custom events, goals, and feature tagging. Compared to customer journey mapping (that looks at all the interactions a person has with your brand, company, and product) the user journey map only focuses on how a user interacts with your product.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. And your role at a customer success team? TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Userpilot

OCTOBER 11, 2021

In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands. Customer acquisition best practices: embrace product-led , clear positioning , know your user persona , use content to drive trial signups and reduce CAC , and have a frictionless signup process.

Feedback Software 114

Feedback Software User Testing Product Research Customer Experience 114

Userpilot

APRIL 25, 2022

A friction log is a document capturing the challenges and frustrations a customer might face using your SaaS. A friction log is a document that captures a list of challenges, difficulties, or frustrations a customer might encounter using your product. Let’s dive in! What is a friction log? What is product friction in SaaS?

Feedback Software 97

Feedback Software Analytic Tools Data Visualization User Testing 97

Roy Madden

APRIL 1, 2016

Many of you are using feedly as your main hub to organize your favorite sources, feed yourself with daily reading, and then deciminate the best stories to your customers. Social selling is the idea of using content—mostly online—to help educate prospective customers, build a relationship with them, and help guide them to a purchase decision.

White Paper 43

White Paper Inbound Entertainment User Testing 43

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. And your role at a customer success team? TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 70

Analytic Tools Feedback Software Research Software Data Visualization 70