Product Management University
OCTOBER 12, 2021
If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing.
Product Management University
MAY 24, 2021
Instead of delivering a great cloud platform, you’re delivering a cloud platform with capabilities that are specific to banking, healthcare, retail, manufacturing, etc. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.
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Product Management University
SEPTEMBER 15, 2020
You look at the market dynamics in one or more industries like healthcare, energy or retail. The market-problems approach forces you to spread resources thinner, compete and differentiate at a product level (feature wars) and usually means marketing and sales messages are fragmented across products and don’t tell a cohesive value story.
Product Management University
APRIL 18, 2017
In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Politics Not Included! Techniques for Hiring the Right Product Manager.
Product Management University
APRIL 18, 2017
In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Politics Not Included! Techniques for Hiring the Right Product Manager.
Product Management University
JANUARY 23, 2017
Must have strong domain expertise in a particular industry (healthcare, banking, etc.) The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy.
The Product Coalition
JUNE 1, 2020
Optimize Your Time Knowing data will help optimize your time by differentiating urgent things from other urgent things. This article was also published on The Product Management Blog. If you move to a new company you may find that, for example, your new Product Marketing Manager loves data. This will require trade-offs.
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