Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

The Product Coalition

JUNE 1, 2020

If you move to a new company you may find that, for example, your new Product Marketing Manager loves data. Optimize Your Time Knowing data will help optimize your time by differentiating urgent things from other urgent things. Are you interested in Product Management? This will require trade-offs.

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

The Product Guy

SEPTEMBER 27, 2016

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

JANUARY 5, 2017

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127