Intercom, Inc.

FEBRUARY 17, 2022

“We talk about our agency Velocity as meeting, metrics and mojo. We talk about our agency Velocity as meeting, metrics and mojo. That’s the goal. What is my goal and agenda here?” And I think that the documentary mindset, which I’ve written about in the blog, is a big thing here.

Marketing 209

Marketing B2B Data Visualization Branding 209

Product Talk

OCTOBER 25, 2023

Our goals are aggressive, so we’ve got to try bigger things and make bigger changes if we want bigger results. We’ve put it through the rigor of assumption testing and some results came back with much stronger signals. The metrics are moving. The metrics are moving.

Leadership 255

Leadership Product Research Reporting Tools Feedback Software 255

Userpilot

JUNE 19, 2023

To measure user engagement in SaaS, you want to go beyond the sale and look for retention signals such as product usage , MAUs, feature discovery, and customer stickiness. But, user engagement is not a single metric or a one-size-fits-all concept. For this, set a single goal that represents user engagement.

User Testing 82

User Testing Product Research Feedback Software Customer Experience 82

Product Talk

AUGUST 9, 2017

We will have confidence to proceed when [we see these measurable signals]. We will have confidence to proceed when [we see a measurable signal]. Our goal should be to surface these objections before we run the experiment. more engagement) and it defines a clear threshold for a specific metric (i.e. Be specific.

Customer Experience 248

Customer Experience Product Research User Testing Testing 248

Alchemer Mobile

FEBRUARY 2, 2021

Between the message boards, subreddits, and blogs, chances are you can find your existing online communities directly in your niche. DEFINE SUCCESS METRICS FOR YOUR APP. Know which metrics matter most—and how to measure and grow them. From monetization to loyalty, if it’s a metric, chances are we’ve written about it.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

SEPTEMBER 12, 2022

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Group customer touchpoints by using the Pirate metrics framework. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. SaaS Pirate Metrics framework.

Analytic Tools 90

Analytic Tools Feedback Software User Testing Customer Experience 90

UX Studio

AUGUST 1, 2017

Of course, your goal is to get more and more users and engage them with your application. UX metrics are the solution. Metrics help turn data into digestible information, which can help drawing conclusions and making decisions. What’s the difference between “metrics” and “UX metrics”? What are metrics?

Customer Experience 81

Customer Experience User Experience User Testing Analytic Tools 81

Split

MAY 27, 2022

In this three-part blog series, we argue that controversies are the baselines of experimentations: 1. They need to rely on an agreed-upon goal. You need to structure disagreements on top of those agreed-upon goals. Start With a Detailed, Agreed-Upon Goal. Drive an All-Encompassing Goal From Disagreements.

User Testing 59

User Testing Customer Experience Airlines Product Research 59

Userpilot

JULY 19, 2021

That’s feature adoption ; the goal PMs like you strive to achieve with every new product feature. While it is the goal, it’s not always easy to achieve. In this blog post, some of the things I’m going to cover are: what feature adoption is. Both feature and product adoption are important metrics to keep an eye on.

Onboarding KPIs 116

Onboarding KPIs Feedback Software Product Research User Testing 116

Mind the Product

NOVEMBER 7, 2018

Users coming to the pricing page from the homepage or features page converted far better than those coming from blogs. With hindsight this made sense, as blog readers were potentially in the “aware” stage of their customer journey (as our content was focused around those topics). Following Local Metrics and Micro Conversions.

Product Research 104

Product Research User Testing Testing Data Visualization 104

The Product Coalition

JULY 1, 2022

The metric is often measured at intervals of 30 days, 7 days, and 1 day after installing the app for the first time. How to measure mobile app churn rate First thing’s first: You can’t improve a metric that you’re not tracking properly. These metrics often correlate with a high churn rate. What is app churn?

Analytic Tools 114

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 114

Userpilot

AUGUST 9, 2023

In this article, we’ll cover how to calculate retention rate, other key customer retention metrics, and how you can improve your retention rates. Other important customer retention metrics are revenue churn rate, Net Promoter Score , repeat purchase rate, and customer lifetime value. What is customer retention rate?

Customer Feedback 90

Customer Feedback Customer Experience User Testing Analytic Tools 90

Userpilot

AUGUST 5, 2023

Net Promoter Score (NPS) is a metric that gauges customer satisfaction and loyalty towards a specific company, product, or service by measuring how likely the customers are to recommend it to others. Decreased usage patterns could signal waning interest or decreased satisfaction with your product or service.

Data Visualization 86

Data Visualization Feedback Software Product Research Analytic Tools 86

Userpilot

DECEMBER 6, 2022

In this article, we’ll cover the product usage metrics you need to track, ways to capture this data, and make use of it. There are a number of metrics to measure product usage including time to value , activation rate, feature usage rate, and stickiness. High drop-off rates can signal friction points. Time-to-value.

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 88

Userpilot

MARCH 21, 2023

Application metrics are quantifiable measures of product performance. Application analytics uses metrics to make conclusions. Application analytics vs application metrics Application metrics are quantifiable measures that you can use to track and evaluate the performance of your product.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 78

Userpilot

MAY 14, 2023

Event tracking provides teams with insights into user behavior so that they can improve the product, its UI, and key metrics like conversion rates. Funnel analysis (coming soon) Goal tracking Userpilot goal tracking. Custom events Userpilot custom events. Heatmaps Userpilot heatmap. What analytics features does it offer?

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Reporting Tools 87

Product Talk

JANUARY 19, 2022

Increasing the number of product trios who adopt a continuous cadence to their discovery work is my North Star metric. My goal is to increase the number of product trios who adopt a continuous cadence to their discovery work. This has been the North Star metric that has driven my coaching practice since I started. Tweet This.

Product Research 194

Product Research Workshop Weak Development Team Books 194

Usersnap

JULY 9, 2020

Improving CX metrics will help to optimise your CX. Luckily these two goals do not conflict… it’s just how you engage customers. The front row metric for our customer success team is product usage. It sends the signal of how you value the human on the other end. Simon Green. Alexandra Nuta. Yakup Bayrak. Brian Slack.

Customer Experience 145

Customer Experience Customer Feedback User Testing Onboarding KPIs 145

Userpilot

DECEMBER 16, 2021

Experience Metrics shows the percentage of visits in which the tool detected one of the problematic user behaviors – content zooming, rage clicks , or rage key presses /source: cux.io. Tools such as CUX recognize signals that, based on historical data, may indicate a customer’s loss of purchasing intention. ” etc.

User Testing 92

User Testing Data Visualization Customer Experience Analytic Tools 92

Userpilot

MARCH 25, 2024

The metric provides a feel of your brand’s reputation before customers. The willingness to recommend your brand signals positive sentiment, while refraining from recommending it points to negative sentiment. Your goal here is simple – address problem areas in the product so you can cultivate positive sentiment.

Data Visualization 86

Data Visualization Feedback Software Analytic Tools Reporting Tools 86

Userpilot

AUGUST 14, 2021

The customer engagement score is a metric that measures interactions between your SaaS product and its customers. It’s a user engagement metric at the core of your engagement strategy. The customer engagement score (CES) is a key metric that measures how engaged your existing customers and free trial prospects are.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

SEPTEMBER 16, 2021

If you’re looking for a single metric to tell you whether your customers are staying or planning to leave, the customer health score is your answer, as it bridges the gap between your customer success team and customers. The customer health score is a metric used to understand the likelihood of a customer to grow, stay consistent, or churn.

Feedback Software 82

Feedback Software Customer Experience User Testing Customer Feedback 82

Mironov Consulting

MAY 20, 2019

Almost half of the responses sorted into these areas: What does a product leader actually do? Concern about giving up direct product management work and responsibilities. How to move up into a Director role, or signal interest. Move company-wide metrics rather than individual product metrics. Let’s dig in!

Leadership 106

Leadership Product Research Customer Experience Customer Feedback 106

Brian Balfour

JANUARY 11, 2018

We’ve all heard the rallying cry of the “One Metric That Matters”. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” The one key metric can make you think that is not important.” Grow 7% week over week.

Customer Experience 105

Customer Experience Customer Feedback Differentiation B2B 105

Indicative

JULY 3, 2019

Not to mention, once you do figure out which metrics to track, you have to then extract insights to make it actionable. . A high bounce rate may signal that something’s awry, but that isn’t always the case. Engagement metrics can be as specific as how many premium articles customers read to as general as to how times they open the app.

Data Visualization 75

Data Visualization Analytic Tools Marketing Customer Feedback 75

Userpilot

MARCH 9, 2023

How to perform product-market fit analysis As mentioned before, you want positive signals for your product before fully committing to something. You want to gather qualitative and quantitative metrics to get concentrated figures in interest and product sentiment. How to achieve product-market fit for your product?

User Testing 87

User Testing Product Research Product Marketing Customer Feedback 87

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. He continued, “If I had a good metric at that time that represented product-market fit, we’d probably have $500K more in our bank account and wouldn’t have spent two years in misery.”. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

DECEMBER 31, 2022

RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. The monetary value metric evaluates the amount of money that a customer has spent on a platform. You can get this metric by tracking product usage. Step 2: Calculate RFM metrics.

Analytic Tools 87

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 87

Userpilot

DECEMBER 21, 2022

By tracking your key metrics with marketing analytics tools, you’ll naturally get better results. Resource center: Create a self-serve resource center with help articles, blogs, and webinars. Blog: Write and publish SEO-friendly articles directly to your website. Key features of a good marketing analytics tool.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

Userpilot

DECEMBER 10, 2022

You’ll increase the consistency on all support channels and see your customer relationship management (CRM) metrics get a nice boost! There are a few prompts that could signal when it’s time to scale your customer support team. When should you consider scaling customer support? This is where secondary onboarding comes in.

Feedback Software 90

Feedback Software Customer Experience Customer Feedback Data Visualization 90

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. This article is our first deep dive in a series on the north star metric. In this article we’ll cover: What is a north star metric and why does it matter? What are some examples of good north star metrics?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? How can you align retention goals between teams?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

JUNE 19, 2023

Cohort analysis helps teams spot drop-off points in the user journey as well as churn warning signals. 5 steps to exceed retention goals. In the same way, you can identify churn warning signals. You can easily customize the parameters for analysis (cohort type, cohort size, metric, data range).

Data Visualization 78

Data Visualization Analytic Tools Customer Experience Customer Feedback 78

The Product Coalition

OCTOBER 2, 2018

Sara Zare is concerned with aligning goals across teams. In her wide experience with different products, she has acquired multiple insights on knowing your users when there are millions of them ; on predicting pitfalls before they become challenging; and on fitting your metrics to your goals so you can iterate in a positive direction.

Data Visualization 60

Data Visualization Framework User Testing Analytic Tools 60

Userpilot

JULY 23, 2023

It helps you capture, define, and categorize all your customer’s needs (jobs that need to get done), and set performance metrics based on your customer’s desired outcome. Let’s take a look: Miro’s JTBD template to understand customer goals Miro’s template, although far from simple, is very well-organized and straightforward.

Framework 86

Framework User Testing Feedback Software Data Visualization 86

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? In this article, I'll go over what the North Star is, why this metric matters, and how to find yours.

B2C 85

B2C Onboarding KPIs Analytic Tools B2B 85

Mixpanel

AUGUST 3, 2023

Table of Contents Intro Build a strong foundation How can you identify the metrics that measure success? How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? How can you align retention goals between teams?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52