Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. What is a product launch?

Onboarding KPIs 87

Onboarding KPIs Product launches Analytic Tools Feedback Software 87

Userpilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Dashboard 83

Userpilot

FEBRUARY 18, 2021

Affectionately nicknamed as the Pirate Funnel , this model helps you pinpoint bottlenecks and identify the weakest points to focus your attention on. Reasons to turn the AAARRR funnel into a customer journey map. The AAARRR funnel is a great tool for keeping an eye on important metrics like acquisition and retention rates.

Customer Experience 111

Customer Experience User Testing Customer Feedback Weak Development Team 111

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Intercom, Inc.

AUGUST 14, 2018

The first law of content marketing is that publishing is an expensive business. That’s because the second law of content marketing is that crappy content generates crappy business. Not in terms of how you measure success – the KPIs you need to measure will be unique to the circumstances of your business.

Events 182

Events Article Blog Technical Review 182

Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome.

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? feature usage), digital marketing data (e.g., Finally, it’s time to embed the findings into your product or marketing strategy. What’s digital analytics?

Data Visualization 81

Data Visualization Analytic Tools Embedded Analytics Feedback Software 81

Userpilot

JUNE 11, 2021

Marketing Analytics Tools for SaaS. 9 KPIs to track for your SaaS business. Instead of looking for a tool that caters to all your analytics needs, look for tools that specialize in specific aspects of SaaS, such as marketing activities, user behavior, or even revenue. Marketing analytics tools for SaaS. From which blogs?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

SEPTEMBER 28, 2022

The 10 key product management KPIs and metrics are Customer Acquisition Cost, Trial to Paid Conversion Rate, Customer Lifetime Value, Customer Satisfaction Score, Daily Active Users/Monthly Active Users, Feature Adoption Rate, Monthly Recurring Revenue, Net Promoter Score , Customer Retention Rate , and Customer Churn Rate.

Onboarding KPIs 73

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 73

Userpilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Product health metrics are the key performance indicators (KPIs) that product managers track to measure their products’ overall performance and success. Lifetime value determines revenue potential from each customer.

Onboarding KPIs 77

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 77

Mixpanel

AUGUST 23, 2023

With the launch of Warehouse Connectors , a native way to sync Mixpanel with Snowflake and BigQuery that’s now available to all of our customers, we’re making it easy to unleash Mixpanel’s analysis power on all kinds of data—marketing data, revenue data, support data, etc. and “What about people who create a short URL and share it?”

Data Visualization 52

Data Visualization Analytic Tools Customer Feedback Customer Experience 52

Mixpanel

AUGUST 23, 2023

With the launch of Warehouse Connectors , a native way to sync Mixpanel with Snowflake and BigQuery that’s now available to all of our customers, we’re making it easy to unleash Mixpanel’s analysis power on all kinds of data—marketing data, revenue data, support data, etc. and “What about people who create a short URL and share it?”

Data Visualization 40

Data Visualization Analytic Tools Customer Feedback Customer Experience 40

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. HubSpot simplifies marketing campaigns with automation and effective lead nurturing.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Customer Experience 87

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Indicative

SEPTEMBER 19, 2018

By combining Snowplow data with Indicative’s high-speed behavioral analytics engine, marketers, product managers, and data analysts can generate their own insights in seconds. Efficiently share KPIs across your company. LEARN MORE: Read up about our partnership on Snowplow’s blog. Sign up now for fast and free insights.

Data Visualization 86

Data Visualization Customer Experience Dashboard Analytic Tools 86

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Indicative

JULY 24, 2019

This is the last installment of our Behavioral Analytics 101 blog series! Consider these posts your crash course in answering fundamental marketing and product questions in Indicative. Spend less time aggregating KPIs by getting the most out of your Indicative dashboards. Master Dashboard tips and tricks. Today’s Goal.

Data Visualization 40

Data Visualization Dashboard Analytic Tools User Testing 40

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. These will truly be successful market fit products. marketing efforts.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Amplitude

MAY 18, 2017

Still relying on legacy marketing tools for your Product team? Companies are no longer constrained to traditional marketing analytics like simple counters or conversion funnels but instead can leverage data to truly understand user behavior. Click To Tweet. And if you don’t know SQL?

Data Visualization 87

Data Visualization Analytic Tools Weak Development Team Onboarding KPIs 87

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Marketing 89

Userpilot

AUGUST 6, 2023

If even one channel becomes better at driving users towards your sales funnel, you’ll be able to improve your customer acquisition significantly. These insights can help you with other efforts, such as personalized retention marketing or customer segmentation. Higher retention.

Customer Experience 75

Customer Experience User Testing Customer Feedback Feedback Software 75

Userpilot

JUNE 29, 2023

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Define audience segments for new leads who come from a particular marketing campaign. For instance, you can launch personalized marketing campaigns for customers who gave an NPS of below 7. out of 5 in G2.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Userpilot

JUNE 14, 2021

It allows you to create funnels, observe how users behave in each funnel and understand why they are doing it. Engineers, marketers, and designers can also use this information to work more efficiently. Once you’ve started using Heap, you can then create custom events to use in funnels and cohorts.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. What is a Product Marketer? How to decide.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Mixpanel

MAY 26, 2020

Unfortunately, you can’t measure bottom-of-the-funnel conversions based on changes you make at the top of the funnel. The metrics were more marketing-based–revenue, conversions, leads–and not behavior-based. He writes a lot about the intersection of marketing and analytics. Highly recommended.

Data Visualization 72

Data Visualization Analytic Tools Reporting Tools Information 72

Amplitude

JANUARY 9, 2018

or “Awesome funnel conversion so far – 60%!”. Almost double what we’re getting on our health insurance funnel!”. That’s exactly why, as a product manager, you should insist on setting your metrics , your key performance indicators (KPIs) before that first line of code is written. How to set realistic product KPIs.

Data Visualization 79

Data Visualization Analytic Tools User Testing Weak Development Team 79

Userpilot

FEBRUARY 5, 2021

In a product-led company, a product growth manager is responsible for achieving specific KPIs in product-related metrics, e.g. activation, adoption, retention, expansion revenue, referrals. This allows the marketing team and the Product Marketing Managers to reach the exact right audience. Conclusion.

Onboarding KPIs 103

Onboarding KPIs User Testing Customer Experience Analytic Tools 103

The Product Coalition

JULY 30, 2020

Before I begin, I have to mention that starting a marketplace could be challenging because you have to operate within two separate markets simultaneously, and the most common failure reason is market readiness. If the two sides of the market don’t have an appetite for a marketplace, your execution doesn’t really matter.

Customer Experience 78

Customer Experience Product Research Onboarding KPIs Research Software 78

Amplitude

JULY 29, 2020

If you pursue your strategy and hit your KPIs but don’t get any closer to your mission, change course and try again. From there, Dave expanded its product strategy to include helping users build credit and find work—all funneling up into their product vision. Market Landscape. Business Goals. Consider Amazon.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Userpilot

JULY 14, 2022

Of course, you could build something bespoke – but it takes a huge amount of development time and effort, without the suite of features available with many of the onboarding tools on the market. Powerful integrated analytics to measure performance against KPIs. Multiple UI patterns to craft your own user onboarding flow.

Customer Experience 82

Customer Experience Analytic Tools Customer Feedback Data Visualization 82

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. You can’t be all things to all people.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66