Userpilot

JANUARY 31, 2023

Remember to keep your users engaged with gamification and targeted in-app messages. If your customers stray away from your product and start to churn, don’t despair: you can use webhooks as a targeted way to pull them back (and increase sales as a byproduct). Help your users achieve their product goals.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Product Management University

OCTOBER 29, 2019

The trouble starts when you have multiple products that target the same exact markets and customers. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in the interest of individual product goals.

Differentiation 100

Differentiation B2B Vision Naming 100

Userpilot

JUNE 3, 2022

” Unless you have a handle on how your onboarding is working at the moment, how can you build an effective strategy to improve things? That should give you the level of insight and clarity you need to ensure each onboarding phase is engineered to meet your product goals effectively. What is the Aha moment?

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Goal and user journey tracking (cohorts, flows/paths, funnels).

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

OCTOBER 30, 2022

17 practical strategies for improving your user experience. Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Irrespective of the product or audience, SaaS customers go through three CX stages in their lifecycle. Let’s roll.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

The Product Coalition

JULY 30, 2020

With this goal in mind, we decided to focus on the following metrics. We had to be very careful about tactics on the rest of the improvements, and we chose not to conduct A/B tests on the product side. By trying a few different channels and messaging techniques, we were able to reduce CPC from $40 to ~$0.8

Customer Experience 78

Customer Experience Product Research Onboarding KPIs Research Software 78

Userpilot

JUNE 28, 2023

Arlo even came up with a progressive approach to in-app messaging in an effort to reduce delinquent churn and late payments. Since introducing the cue for chat widget customization, 86% of people have completed this product goal, which led to a 3% increase in feature usage overall, driving a proportional 3% increase in revenue.

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 96

Feedback Software User Testing Strategy Onboarding KPIs 96

Userpilot

FEBRUARY 28, 2023

This includes positive feedback, which highlights the aspects of the product that satisfy user needs, as well as negative customer feedback. Active feedback vs passive feedback A solid customer feedback strategy must include active and passive feedback methods. Check the requests for alignment with the product vision.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. 6 customer engagement marketing strategies for SaaS. CEM Strategy #4: Celebrate customer success.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

NOVEMBER 16, 2022

Any savvy product manager will tell you that an effective user adoption strategy template would be a huge asset to crafting onboarding experiences that drive adoption and growth. In this article, we’re going to cover what user adoption is, how to craft your own user adoption strategy, and ultimately how to improve user adoption.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

JANUARY 31, 2021

Product ops exist to facilitate the work of product management. Product Ops sits between the Product Manager’s and Product Owner’s role. The need for product ops function rises from the fast-paced market that requires organizations to consistently strive to adapt to the changing landscape.

User Testing 52

User Testing Data Visualization Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 9, 2022

Segment your users and make your in-app messaging relevant. But as a new user onboarding best practice focus on your in-app guidance and messaging and use email as a secondary channel. By gamification strategy, I mean the addition of game-like elements to something that is not inherently playful. Goal tracking in Userpilot.

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Customer Experience 98

Userpilot

SEPTEMBER 23, 2022

Then, we’ll consider 10 customer churn reduction strategies and how to implement them. Customer churn measures the number of customers that have abandoned your product over time. Not enough value in the product. Customers first buy into your messaging before they actually purchase your product.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

MARCH 31, 2023

Everything from sign-up to the onboarding flow to in-app messaging to surveys that gather behavioral data, and beyond. There is a multitude of effective examples from across the SaaS world where personalization has helped customers meet their goals. What is product personalization? In-app messaging. How does it help?

Product Research 98

Product Research Data Visualization Analytic Tools Research Software 98

Userpilot

MAY 29, 2023

In this article, we’ll show you what a customer engagement framework looks like, go over the five stages of customer engagement, and look at a few customer engagement strategies that you should use for your own SaaS products! When you engage customers in this stage, the core goal is always increasing feature engagement.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

DECEMBER 8, 2022

Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. A successful pricing strategy drives revenue while ensuring users get good value for their money.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

MARCH 14, 2024

In the article, we show product managers how to understand how users navigate before getting activated in a SaaS product, how to product analytics to choose the best path to activation, and share 8 tried-and-tested activation strategies. All that is to help you optimize your user journey and boost product adoption.

Data Visualization 105

Data Visualization Customer Experience Customer Feedback User Testing 105

Userpilot

JANUARY 29, 2023

The whole agile team should take part in release planning but the product owner is accountable for the final plan. Release planning should start by defining the product vision and setting product goals to realize it. The next step involves reviewing the backlog to align it with the goals.

Agile 98

Agile Feedback Software User Testing Product Research 98

Userpilot

MAY 31, 2021

In SaaS, product marketing is a subcategory of marketing. It involves positioning a product, promoting it, and enabling sales. It’s important for SaaS companies to have a product marketing strategy. Product marketing manager role vs product manager role: what’s the difference? User Persona.

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

JULY 14, 2023

Implementing a product analytics framework enables data-driven decision-making, leading to higher customer satisfaction, loyalty, and retention. Segment analysis helps identify patterns in the behaviors of distinct user groups, enabling targeted marketing strategies and personalized experiences.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Userpilot

OCTOBER 11, 2021

Customer Lifetime Value (LTV) refers to the average amount of money your SaaS business earns from a user over the time they are a paying customer, which you can improve with a solid secondary onboarding strategy. Use in-app messaging to communicate with customers contextually and improve this key metric. Source: Userpilot.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Research Software 98

Userpilot

FEBRUARY 9, 2023

What’s product communication? Is it different from product messaging? Why is it important for your product? How can dedicated in-product communication tools help you achieve your product goals? Use segmentation to target specific user personas with relevant messages. Ready to dive in?

Analytic Tools 98

Analytic Tools Customer Experience Product Research User Testing 98

Userpilot

APRIL 27, 2023

Its purpose is to give you the insights needed to add value to the product so that it satisfies their needs or wants even better. There are a number of reasons why every SaaS business should have a customer feedback strategy in place. Why is customer feedback important? This means defining your objectives. Increase customer retention

Feedback Software 94

Feedback Software User Testing Customer Feedback Analytic Tools 94

Product Management University

FEBRUARY 25, 2020

Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

AUGUST 5, 2019

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

B2B 100

B2B Sales Training Product Management Product Manager 100

Userpilot

JANUARY 23, 2023

It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Then, create a strategy, track key metrics , and iterate. Test different approaches to your strategy to determine what works best.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

FEBRUARY 6, 2023

To create your engagement funnel, you must first define your user persona (challenges, background, goals, etc.) Next, you want to decide on the engagement strategies for each touchpoint, define your marketing goals and milestones, and test your funnel for weaknesses. and map the customer touchpoints along the user journey map.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Usersnap

MARCH 4, 2021

Aligning feature requests with product goals How do I set up a workflow for feature requests? Aligning feature requests with product goals. In addition, we could also look at the overall company and product strategy, first from afar. Feature Category 3: Product improvements.

Feedback Software 105

Feedback Software User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 17, 2023

With Userpilot , you can track product usage, collect user feedback in-app and recruit beta testers with in-app messages. What is product discovery? Product discovery is the stage in the product management process during which the team decides what to build. How Userpilot can help you with product discovery?

Product Research 98

Product Research User Testing Data Visualization Analytic Tools 98

Product Management University

MARCH 9, 2017

This might seem like common sense or something you’re already doing, but at the execution level, it changes everything because your starting point is customer goals, not company or product goals. If your marketing and sales messages convince them of that, they’ll automatically assume your solutions hit the mark.

Customer Feedback 100

Customer Feedback B2B Vision Roadmap 100

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. Luckily, there is a better way to onboard customers and keep current users updated.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

OCTOBER 22, 2019

That long-term focus on ensuring people find success with your product should lead to higher customer retention, which is the foundation on which thriving businesses are built. As our Co-founder and Chief Strategy Officer Des puts it, “ customer retention is the new conversion. ”. Plan your onboarding strategy.

Onboarding KPIs 200

Onboarding KPIs Customer Experience Messaging Framework 200

Userpilot

JUNE 22, 2023

High-touch engagement model pros While a high-touch customer success strategy takes more effort and team members to execute, it does have quite a few benefits over the automated communication approach you’d find with low-touch models. This is a good reminder that customer segmentation is key when offering both models.

Feedback Software 96

Feedback Software Customer Experience Customer Feedback User Testing 96

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98