Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Blogs: 280 Group. Marketing Land. Mind the Product.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

DevelopmentCorporate

JUNE 2, 2025

In this blog post, well break down each key theme of the report and explore its implications not just in raw numbers, but in terms of strategy, maturity, and the evolving value of UX and product research. Satisfaction seems closely tied to how closely research goals align with budget decisions.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Sachin Rekhi

JANUARY 26, 2020

For example, "publish 15 blog posts" is a useful key result, but you'd also want to pair it with a key result that speaks to the outcome you hope to drive from publishing these blog posts. The most valuable key results measure meaningful user or business outcomes as opposed to simply the output of one's work.

Customer Experience 213

Customer Experience User Testing Weak Development Team Customer Feedback 213

Userpilot

JULY 20, 2024

Here are five key positions along this career path: Junior UX Designer UX Designer Senior UX Designer Experience Strategist Lead Experience Strategist/UX Director To become an experience strategist, start by pursuing a relevant educational background, such as a bachelor’s degree in design, psychology, marketing, or a related field.

Data Visualization 93

Data Visualization Analytic Tools Research Software Feedback Software 93

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

JULY 2, 2023

Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

User Testing 146

User Testing Customer Experience Product Strategy UX 146

Userpilot

OCTOBER 16, 2022

Continue to test the strength of your product-market fit. Want to collect user feedback to build products that delight? What is a minimum delightful product? A minimum delightful product is a term first popularized by Adam Berry – a successful entrepreneur – on his blog, Startup Blender.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

DECEMBER 21, 2020

Find out what happens when products don’t achieve product-market fit. For established products, this is also a useful tool for understanding the current state of your user base. User insights influence every part of product development, from engineering, to UX, to marketing. Looking for a good read?

User Testing 126

User Testing Market Research Product Research Research Software 126

Userpilot

JANUARY 9, 2023

Product persona: The product marketing manager. Product marketing managers use Userpilot to communicate with users via in-app messages to drive account expansion and to announce new features. Userpilot product persona example: Product Marketing Manager. Job title: Product Marketing Manager.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. Company Values and Culture – a 2022 Product Trend to Watch Carefully. As Natalia Kimli?ková

Analytic Tools 143

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 143

Userpilot

JUNE 5, 2023

What is a product-market fit survey ? TL;DR The product-market fit (PMF) survey helps a business measure if its product meets market demand and if it’s good enough that users are ready to pay for it. If the PMF score is above 40, you’ve achieved the product-market fit. PMF survey.

Product Research 98

Product Research User Testing Data Visualization Customer Feedback 98

Userpilot

MARCH 8, 2022

In order to write really good UX copy , you need to understand the full process of what is being presented. This is very on the positioning side of things, so work with your product marketing team to make sure you’re talking about why this is the best solution out there. I’m going to have to hard disagree with that statement.

Product Research 143

Product Research User Testing Customer Experience Feedback Software 143

Userpilot

FEBRUARY 17, 2022

In this blog post we’ll explore the correct terminology, how to go about executing product testing, and how you can get ready for your next user session. User testing is the stage of the design process, where you evaluate your product or service with real users and create human-centered products. Find product-market fit.

User Testing 131

User Testing Product Research Customer Feedback Research Software 131

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Blog post views.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Guy

JANUARY 31, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Marc Wendell, lead a conversation around “UX Design Tactics”. We are always looking for more product mentors from all around the world. About The Product Mentor. Dominic Gadoury Director Product Management, ADP. Signup to be a Mentor Today!

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

Userpilot

FEBRUARY 4, 2023

Growth metrics are helpful across multiple departments, especially with product teams, marketing teams, and UI/UX designers. Then you can analyze the performance of different segments and do a cohort analysis to check for product-market fit. What KPIs you choose will depend on what type of SaaS you have.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience User Testing 98

Userpilot

APRIL 6, 2022

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. The first-time user experience (FTUE) is the very first impression your product leaves on a new user.

Customer Experience 111

Customer Experience Feedback Software User Testing Customer Feedback 111

Userpilot

APRIL 18, 2024

A free trial is a chance for potential customers to experience product value. As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices. Userpilot is a product onboarding platform that can help you with that. Like blog posts, case studies , or webinars.

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? There are three main benefits to investing in customer education: it improves product adoption , drives customer success, and reduces customer churn. UX design team. With a well-defined customer education strategy.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

MAY 19, 2022

A solid value proposition communicates the benefits of your product without over-promising. Product-Market Fit (PMF) surveys let you see if your product delivers the right value to your customers; if 40% of users would miss your product if it’d stopped existing, you’re doing a great job.

Feedback Software 98

Feedback Software User Testing Research Software Product Research 98

Userpilot

APRIL 21, 2022

Explanations/disclaimers: Getting users to submit their personal data during certain UX flows will be a lot easier if the microcopy clearly explains why you need it. A tooltip can point their attention towards an important part of your UX and microscopy will help them understand what are they looking at. Loom CTA microcopy.

Research Software 98

Research Software Customer Experience User Testing Customer Feedback 98

Userpilot

SEPTEMBER 10, 2022

We'll also discuss how to conduct UX surveys correctly to get the most out of your user feedback. UX surveys help you rack up your customers' feedback about their experience with your app using an in-app feedback survey. Asking UX survey questions requires you to know what you wish to achieve with them.

Customer Feedback 98

Customer Feedback Product Research Feedback Software User Testing 98

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

The Product Coalition

DECEMBER 10, 2023

I hated it and saw it as a chore, but when I grew up I found myself writing a personal blog anonymously. If you think about it from their perspective, and let’s think about it with UX principles, starting an argument with you involves a lot of friction. But that’s not the only thing.

ChatGPT 147

ChatGPT Leadership Customer Experience Finance 147

Userpilot

MAY 12, 2022

Segmented in-app communications are a great way to announce your product to existing users, enlist beta testers and deliver release notes ; they are also useful for user onboarding after the launch. Engage influencers to generate publicity for your new product on social media. What is a product announcement?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98