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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?

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Five Steps to Create a Holistic Mobile Customer Feedback Solution

Alchemer Mobile

With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. What is a customer feedback solution? Below we identify five steps to create a holistic mobile customer feedback solution. Not sure where to start?

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A Step-by-Guide to Building a Strong CX Program in the Financial Services Industry 

Alchemer Mobile

In today’s competitive landscape, customer experience (CX) stands as a cornerstone of success, particularly in the financial services industry. In our digital world, it has never been easier for customers to switch banks, wealth and investment managers, or financial technologies. A great CX program isn’t as daunting as it sounds.

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What is Data Storytelling? The Value of Context and Narrative

This blog acts as a beginner’s guide to what data storytelling means for your company’s business intelligence and data analytics, explains the importance of leveraging it today, and illustrates how Yellowfin’s own set of storytelling tools can enrich your insight reporting efforts.

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. We all have a very fundamental relationship with the tools we use.

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

90% of executives say they prefer visual storytelling over dense reports. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution.