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In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?
According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. percent increase from 2021.
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions.
Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. Eva Spexard is the Head of Operations and People at Passion.io , a mobile app builder for creators. helps its customers monetize their passion and skills and reach their audiences with their own app.
Consumer behavior is not a new concept for research. Innovative emerging technologies in tourism have changed business models, so understanding consumer behavior in tourism is essential. Innovative technologies such as the Internet of Things, Virtual Reality, Augmented Reality have formed consumer behavior in tourism.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.
In the world of mobile, the method you choose to build your mobile app will impact how well it works with users signing up via different acquisition channels?—?especially In some cases, development and technology choices may even stop you from using certain acquisition channels. The only technical requirement is to have a mobile app.
Customers dont expect perfection, but they do expect respect and real solutions. In-App Feedback Prompts: Embedding feedback buttons or pop-ups within your app, platform, or website to capture real-time insights. Leveraging Automation: Using tools like Alchemer to streamline follow-ups and feedback management.
I’m Teresa’s blog editor. Chris shared the story of how he introduced the opportunity solution tree to several teams at his company and a few of the iterations that helped make the tree an indispensable tool at SuperAwesome. After reading a few articles on Product Talk, he came across the opportunity solution tree.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. A lot of our product work requires discovery, which is why the Opportunity-Solution-Experiment concepts in Teresa Torres’ tree are ideal. However, other types of work don’t need that.
A blog could aggressively demand shares on social media before people have even had a chance to read through an article. A software product could overemphasize a feature that its own team just wanted to build. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path.
Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. We all have a very fundamental relationship with the tools we use.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. Going all-in on one cloud provider is where the magic of cloud platforms comes to life: that is, ease of use, simplicity of the platform, and efficiency.
When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Some of them are good, and some of them are bad.
Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). Her background is in developer tools and distributed systems. For more, check out her LinkedIn and her blog.
Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s now get back to Opportunity Solution Trees. It’s garbage in, garbage out.
Unlike in-house product teams that build and iterate on their own products, agency product managers (PMs) must quickly understand a clients business, dive deep into their challenges, and deliver high-impact solutions within tight timelines. Throughout my career, I naturally gravitated toward solving problems and creating solutions.
A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. If done correctly, this document can be a powerful tool that motivates your design & engineering team by setting ambitious yet achievable & well-planned goals. Research article.
Today, almost any SaaSplatform offers a reporting or insights module. User research is the best way to find out. A little investigative research on G2 uncovered the top 5 analytics UX mistakes made by SaaS vendors. Here are the top complaints distilled from 4,600 G2 product reviews of 140 top SaaS vendors.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Optimizing a mobile app isnt just about fixing crashes or improving load times. So how do you ensure your app is intuitive, engaging, and built for long-term success? In this blog, Ill break down five mobile app optimization strategies that will help you. What is mobile app optimization? Profile startup.
We need to know what job they are doing, what problem they are solving, and what words they use to describe those things… before they know that the solution is out there. There are great tools for product managers to assist with this. Here are 5 tools for SEO and analytics that are easy to use. ahrefs I absolutely love ahrefs.
Live chat is a powerful tool , but only when it’s used properly. Let’s first take a look at why live chat is such a powerful tool for customer support teams. The research process for even small purchases can be long and difficult: there are reviews to read, content to consume, docs to check, and questions to be asked.
It promised to help employers and healthcare providers support employee WellNest with physical and financial tools. Investigate: Learn what your customers actually need through research. Define: Prototype and test potential solutions before scaling. But growth stalled. Customers were disengaged. Executives were frustrated.
This blog will cover accessibility in UI/UX design, starting from the basics and progressing to advanced techniques, with practical solutions and live examples. It involves considering how different users interact with technology and ensuring equal access to information and functionality. a cafe or public transport).
Many product teams dont truly understand their app user journey. No surprise, then, that most apps lose 77% of their daily active users within just three days of installation. To help, I broke down real apps step-by-step to uncover what works (and what doesnt) at every stage of the journey, from first discovery to long-term loyalty.
Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Play video tutorials directly in-app.
With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. Here are a few starting points: Browse sites that provide a variety of visuals, my favourites include Dribble, Pinterest, Sidebar, and the App Store.
De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation. What is an intelligent app?
Knowing a few simple tools to create team alignment, getting everyone on the same page, makes a big difference in your success and the success of your products. . To help us with those tools, Dr. Stefano Mastrogiacomo, a project management professor, consultant and author fascinated by human coordination, joins us. . Niels Bohr.
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Fifty-one percent of consumers say they expect companies to ask for their feedback, and that number is even higher for consumers who prefer to leave feedback in-app ( 64% ). So, we won’t waste your time.
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