Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Ben Williams talk on product-led sales. Ben Williams talk on product-led sales. In the sales-led model (SLG) , it’s the sales reps who nurture leads and close deals.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. Here when product-led growth comes into play.

Research Software 112

Research Software Feedback Software User Testing Product Research 112

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights. Map out each stage in the customer journey. Onboarding process funnel. Activation funnel.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

Analytic Tools 93

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 93

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. It lets you shape your product, customer experiences, and sales process in the very best way. What is product-led growth in SaaS?

Feedback Software 105

Feedback Software User Testing Customer Feedback Customer Experience 105

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Let’s get started! What is product marketing? Best product marketing tools.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Create a go-to-market process (or processes) and train the team to follow them. Who is part of the GTM team?

Research Software 94

Research Software Data Visualization User Testing Marketing 94

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. She knows the process, what works, what doesn’t. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

JANUARY 3, 2023

SQL is a potential customer with a clear intent to buy in buying cycle’s final stages. SQL is ready for direct sales follow-up and top-priority engagement, while MQL is not. The marketing team reviews and confirms the MQL before sending it to the sales team. What is a Sales Qualified Lead (SQL)?

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? It is an essential process to get the necessary insights for conversion rate optimization and your SaaS product growth. to identify the underperforming funnel stages and the issues.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. The SaaS customer journey consists of six different stages: awareness, acquisition , adoption , expansion , renewal , and advocacy.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

DECEMBER 17, 2021

You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. And this blog post will look at both concepts and answer every question you have about them. Product marketing sits at the intersection of different teams, from sales enablement to customer support. Product marketing vs marketing?

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

DECEMBER 19, 2022

Certain companies can have both B2B and B2C targets in their marketing strategy — as long as each demographic has a separate sales funnel with relevant content. This will ensure that you don’t lose the attention of decision-makers at any point in the longer sales cycle. What are B2B marketing examples?

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B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 7, 2022

The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. A successful customer onboarding process will solve that problem by educating your customers and showing them how to get maximum value from using it.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process. The Lean Product Playbook by Dan Olsen focuses on addressing real customer needs through Lean Process.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

OCTOBER 1, 2022

Implementing a user funnel in your SaaS helps you identify areas of friction that need improvement, as well as make data-driven decisions to optimize your conversion rate. The Pirate Metrics Framework is a method of categorizing and grouping together metrics depending on the stage of the user funnel. What is a user funnel?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Enterprise Strategy Marketing Outbound 98

Userpilot

JANUARY 31, 2023

Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Because it drives so many critical benchmarks: retention , adoption, conversion rate, customer lifetime value , customer acquisition, increased sales , and more. retaining customers ). Let’s get into it!

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

OCTOBER 21, 2022

Customer relationship management (CRM) refers to the strategies, processes, and technologies used to build and maintain relationships with customers. The key to effective CRM and customer communication is tailoring your approach to the different stages of the customer lifecycle. What is customer relationship management?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

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Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JULY 8, 2021

But how does the pirate metrics framework work for SaaS and how can it help drive growth? Pirate metrics put simply, is a system for grouping and tracking metrics across different stages of the user journey : acquisition, activation, retention, referral, and revenue. But the basic AARRR stages will still be applicable.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How do you develop and implement a SaaS localization strategy? A product localization strategy should cover all the aspects of UX like marketing , sales , features , or UI changes. Video and image localization may slow down the process.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. That said, let's talk about the fundamentals: TL;DR Product adoption is a step-by-step process to make users comfortable and habitual with a new product. Removing friction from the signup process with SSO, like Miro.

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User Testing Feedback Software Research Software Onboarding KPIs 98

Userpilot

JULY 15, 2022

Measuring micro-conversions helps you uncover friction points to address them, and track the sales funnel. What is a micro-conversion in SaaS? Micro-conversions , or micro-goals, in SaaS, are actions a user takes to reach a macro conversion. What is a macro conversion in SaaS? Micro-conversions categories.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

Userpilot

JANUARY 17, 2023

The value realization process has five stages: Definition. Value realization is a later stage, and it happens when the customer experiences the value they were expecting face-to-face. It’s the moment a customer has finally reached the activation stage. What are the stages of the value realization process?

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

JUNE 8, 2023

As a result, you get the key that opens the door to a treasure of product growth insights for your SaaS business. After setting onboarding goals, tracking user interaction with in-app guidance elements will optimize the onboarding process to increase activation rates. SaaS businesses collect this relevant information upon user signup.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Events 98

Userpilot

OCTOBER 11, 2022

In SaaS, your target market will always consist of people with different needs that keep changing with time. You can also build lead segments based on activity, such as marketing-qualified leads , product-qualified leads , and sales-qualified leads. This is most frequently used when a SaaS product has a rewards system.

Feedback Software 98

Feedback Software User Testing Data Visualization Customer Experience 98

Userpilot

APRIL 23, 2021

But it’s an absolutely critical step for any SaaS strategy. Then, I’ll go a bit deeper and look into 10 user persona examples for 3 SaaS tools, to showcase how products with several different use cases can have dramatically different personas. SaaS User Persona Example -Userpilot: Product Manager 2. Source UXPressia.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MAY 21, 2023

In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases. The pre-release stage starts with feature discovery. Let’s get right to it!

Onboarding KPIs 96

Onboarding KPIs Feedback Software User Testing Product Research 96

Userpilot

AUGUST 11, 2022

Creating a minimum-viable onboarding process with in-app guidance. Liaising with the sales team to understand customer needs. Userpilot can help you: Track user milestones at each stage to spot and remove friction. Customer success is the practice of ensuring customers get their desired outcome when using your SaaS.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

DECEMBER 1, 2021

When working with SaaS products, a constant task you’ll find yourself obsessed with is how to increase user adoption. In this blog post, we’re going to learn 7 tested user adoption strategies for SaaS companies including real-life examples. Churn is the enemy of SaaS businesses. Let’s get started!

Feedback Software 98

Feedback Software Customer Experience User Testing Onboarding KPIs 98

Userpilot

MARCH 31, 2023

Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business. What are metrics in SaaS? What are analytics in SaaS?

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Data Visualization Analytic Tools Onboarding KPIs Feedback Software 98