Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Operational. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. I love to use the example from the book Ender’s Game. Joining us is Rick Kelly, who is the CPO at Fuel Cycle. Yes, I still struggle with it.

Technical Review 251

Technical Review Research Software Finance User Testing 251

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Product Innovation Educators

DECEMBER 7, 2020

He uses his years of experience in marketing research and promotions to help organizations launch and position better products, including at Kraft Foods, Wild Planet Toys, Pepsi, Sprint, Target, Pinkberry, and many others. . Our guest, Rob Volpe, will help us use empathy better. Click here to download the Action Guide.

Product Management 201

Product Management Product Manager User Testing Research Software 201

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. How might people use the product?

Product Research 295

Product Research Technical Review Feedback Software Research Software 295

Product Innovation Educators

DECEMBER 12, 2022

He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. He is currently working on a new book project, co-authoring Aligned: Stakeholder Management for Product Leaders. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.

Product Research 223

Product Research User Testing Workshop Management 223

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. Communication theorist and sociologist Everett M Rogers elegantly defined the audience adoption at various stages of a new product’s lifecycle in his book “Diffusion of Innovations”: Innovators. Product Management Takeaway. Early Adopters. Early Majority. Late Majority.

Product Research 183

Product Research User Testing Marketing Customer Feedback 183

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Innovation Educators

JUNE 24, 2024

How have you leveraged these skills to drive success in your current position? Share an example of how fostering a genuine connection has led to a positive outcome in your product management career. For example, Mary had led a successful capital campaign to fund the construction of a new community center.

Product Management 249

Product Management Product Manager User Friction Product Research 249

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. What is competitive analysis?

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Book a demo now. It paints a clear picture of what you want to achieve with the product.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Get Product Rantz on Amazon.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. from the book “Crossing The Chasm”, by Geoffrey A. Market research: Where do you use the product?

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Two Waves Book, 2020. (4)

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Book the demo to find out how! Companies usually conduct it when launching new products or expanding into new markets. Market demand.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

AUGUST 18, 2024

Deciding on pricing and positioning. It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. To do this, conduct market research.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Book the demo! What are market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. You can lose a competitive advantage when using cost-plus pricing due to not conducting market research. This pricing method overlooks external market dynamics by focusing primarily on internal costs.

User Testing 105

User Testing Research Software Software Review User Friction 105

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Book a demo today to learn more!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JULY 25, 2024

TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. Book a demo to see it in action! An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management.

User Testing 93

User Testing Analytic Tools Data Visualization Feedback Software 93

Userpilot

JULY 22, 2024

Book a demo to learn how Userpilot can help you successfully execute the different phases of your expansion plan. By offering unique products or entering underserved markets, you gain a competitive advantage and establish a stronger market position. Book a demo today to learn more.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Write a positioning statement.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Talk

APRIL 17, 2024

They’ve done all things by the books. We have booking pages in place. They’ve read your book. My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. Contentful was high-performing, autonomous teams.

Product Research 310

Product Research User Testing Data Visualization Research Software 310

Userpilot

SEPTEMBER 16, 2024

Diversification : Introduce new products to new markets to spread risk and reach new audiences. Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. What is a market development strategy? Canva for Education.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Sachin Rekhi

NOVEMBER 14, 2016

As product designers, we aspire to build product experiences that are not only useful (solve a real pain point for our users) and usable (effortlessly allow our users to accomplish their goal), but ultimately delightful (elicit a positive emotion from users).

Customer Experience 135

Customer Experience User Testing Customer Feedback Framework 135

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Book a demo with our team to learn more. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Book the demo! Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. To learn how this can help your business, book a demo today. It also provides information on everything from market development to product positioning and pricing. To see its features in action, book a demo now.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 18, 2024

Book your place in the summit today to learn more about these prioritization layers and get actionable steps for creating an effective product strategy. Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. What market gaps have they left?

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

JULY 23, 2024

Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Marketing : Create a marketing strategy that also outlines positioning and messaging. Book a Userpilot demo with our team to learn more!

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. Book the demo to see how! That’s because it makes products more competitive, easier to differentiate , and contributes to a positive brand perception.

User Testing 95

User Testing Product Research Data Visualization Feedback Software 95

Gainsight

JANUARY 23, 2025

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis.

Research Software 52

Research Software Reporting Tools User Testing Customer Experience 52

Userpilot

AUGUST 30, 2024

As a product marketing tool , Userpilot empowers you to: Drive word-of-mouth marketing with your power users. Send targeted marketing emails based on user behavior in-app. Book a demo now to discuss with our team! This year’s event is scheduled for 8th and 9th October: Book your seat. Ready to get started?

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105