Books Product Marketing Product Strategy Strategy 
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
Product Innovation Educators
SEPTEMBER 4, 2023
A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.
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The Product Coalition
NOVEMBER 13, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
The Product Coalition
DECEMBER 4, 2023
The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.
The Product Coalition
JULY 18, 2021
Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.
Intercom, Inc.
JANUARY 14, 2021
And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.
The Product Coalition
JUNE 13, 2021
Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which
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