Business of Software Conference

NOVEMBER 1, 2023

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Intercom, Inc.

NOVEMBER 23, 2022

Take advantage of conferences and events to network and build trust with your peers. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. It doesn’t take much work, especially if you do a lot of conference stuff like I do. Hold on to it – it’s what keeps you going.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Gainsight

FEBRUARY 2, 2024

Case in point: during an executive briefing presented at an event by The Conference Board in Canada, online learning pioneer and Bluedrop founder Emad Rizkalla stated that a massive 85% of every dollar that goes to in-person training is spent delivering it. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. What we’ll do is we’ll start off with a high level strategy in terms of growing our team and give some insight into our candidate value proposition. High-level Strategy. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. That seems to be when they changed their strategy.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

MARCH 19, 2019

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Paid vs. organic customer acquisition strategies.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker (CEO, DataSift) – “It Was The Best Of Times, It Was The Worst Of Times”: Every CEO Ever… from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Starting/Participating In A Conference. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. SEO Keyword Research.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. Kieran : This is really part of trying to figure out that product-led growth strategy. And I think that’s all good stuff, because it actually did get us a lot of brand recognition.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. The hub and spoke model for content strategy.

Webinar 192

Webinar Inbound Download User Testing 192