Product Talk

APRIL 21, 2021

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. Design with your customers, design with your constituents, not for them. Why are we continuously engaging with our customers? Tweet This.

Product Research

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization

Product Innovation Educators

SEPTEMBER 10, 2018

Cole has a very popular course on Udemy for people wanting to get into product management or who are brand new to it. I also want to tell you about the fastest growing conference for software product management. Everyday Innovators can register for the conference for 30% off. Find all the details at www.INDUSTRYconference.com.

Customer Feedback

Userpilot

AUGUST 30, 2024

Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Chameleon user onboarding Olympics. Leverages the popularity of the Olympics by creating a user onboarding challenge with expert feedback sessions. MozCon marketing conference.

Feedback Software

Userpilot

AUGUST 6, 2024

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. TL;DR Customer engagement involves all interactions with customers along their journey.

Feedback Software

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. User persona example.

Messaging

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Research Software

Business of Software Conference

JULY 19, 2023

As this week sees the release of the Barbie movie starring the fabulous Margot Robbie (and Ryan Gosling) BoS is going pink for the day to celebrate this iconic brand and – more importantly – the savvy business model behind it. Join our friendly list for event updates, ideas & inspiration. Unsubscribe any time. It is yours.

User Friction

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. This approach begins by offering customers a taste of your product through a freemium model , free trial , or interactive demo.

Advertising

Userpilot

MAY 19, 2021

Starting/Participating In A Conference. Gainsight’s Lead Generating Engine With Online Conferences. Do you want to: raise brand awareness? You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. Conferences/events. SaaS Content Marketing.

Research Software

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Monday.com was positioned as a “Work OS” with high customization and intuitive visuals. It attracted a diverse user base and achieved significant market penetration.

Research Software

The Product Coalition

SEPTEMBER 3, 2019

Don Norman first coined the term User Experience in 1993 and in the last 26 years, UX has exploded. It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. 2/5 As-Is Scenario Mapping - Combining what you know about the user with what they experience through a series of steps.

User Testing

Userpilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing

Userpilot

SEPTEMBER 18, 2024

With the AARRR framework, product managers and marketers can develop a deeper understanding of the customer journey. It allows you to track and measure your progress at each stage, from customer acquisition to customer retention, with the help of the right metrics. How can the AARRR framework help your business?

Onboarding KPIs

Product Talk

AUGUST 2, 2023

I recently spoke on this topic at the Product at Heart conference in Hamburg, Germany. I promise this talk is brand new. If you’re not familiar with that language, an opportunity is an unmet customer need, pain point or desire. It’s an opportunity to positively impact our customers.

Product Research

Userpilot

APRIL 30, 2024

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software

Userpilot

AUGUST 3, 2022

A brand messaging strategy is an approach chosen by a brand to increase its awareness and boost adoption. It aligns every message with your customer’s needs. The unique selling proposition strategy highlights the main selling point of a brand’s products or services. Let’s begin!

Research Software

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software

Userpilot

JANUARY 15, 2024

And more than creating aesthetically pleasing designs, these basics are essential to effectively communicate ideas, solve user problems, and improve usability. For UX, some of these principles include: User Personas : Creating customer profiles that represent your main types of users in order to design an experience that fits their needs.

User Testing

Userpilot

JULY 7, 2024

How do you identify and optimize customer journey touchpoints? Before we get down to it, we also cover different stages of the customer journey and examples of touchpoints at different stages. Customer journey touchpoints are key moments where customers engage with the company or its products. Ready to dive in?

User Testing

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Great support is key for retention.

B2C

Userpilot

NOVEMBER 17, 2021

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360.

Customer Experience

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software

Business of Software Conference

JULY 17, 2024

As adults, we continue to build, but now our creations extend beyond ourselves, benefiting entire industries, customer, and communities. To avoid contributing to the noise, you need to build something truly purposeful for the customers. These are the pain points they might not even realize they have.

User Testing

ProductPlan

MAY 21, 2019

Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering. Sunsetting your product because the acquirers were far more interested in acquiring talent, technology and/or customers than the product you manage. Every company has pain points.

User Friction

Userpilot

JULY 23, 2024

For example, you could adapt existing solutions for new markets, combine features from different products to create something new or modify a product to better meet customer needs. Build a prototype to gather customer feedback Once you are settled on a product idea, you can start building a prototype. Airbnb’s MVP example.

Analytic Tools

Userpilot

SEPTEMBER 4, 2023

At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy.

Analytic Tools

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software

Userpilot

NOVEMBER 30, 2022

These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. If you face challenges, talk to your customers. Taxjar used SEO content to establish themselves as authorities in their field and drive brand awareness.

Feedback Software