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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Relationship with other products/brands. It will help you to find more people like them to interview or to participate in your usability testing. The post A Step-by-Step Guide to Constructing a Persona Workshop appeared first on Mind the Product. Let the whole group do it again and collectively build one persona. Company name.

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How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. There’s no such thing when it comes to branding. That’s the real deal.

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How to test your website’s iconography

Userzoom

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. To do the above, you’re likely going to do a few different tests in different ways and collate these findings together to determine each of the above.

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Standing together: How Intercom customers are providing relief during COVID-19

Intercom, Inc.

Therapy Brands provides tools and systems to help mental and behavioral health providers manage their practice. LetsGetChecked has developed a two-part COVID-19 test that will give patients an immediate diagnosis while they wait for more complete lab tests.

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Five Ways to Track Customer Sentiment

Alchemer Mobile

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. But where should you start? NPS+ does just that.