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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

If you’re a data world denizen, you’ve probably come across Benn Stancil’s newsletter. He spars with boring industry trends while begging certain data companies to be more boring , and he gets into things like why he thinks controversial secondary sales are no big deal. And it definitely made you think when you read it.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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Collecting & analyzing digital experience data

TryMyUI

A good customer experience can differentiate your brand from others. According to some statistics, brands providing excellent customer experience generate 5.7% For that, you need to collect customer experience data. You might ask how to collect data? more revenue than those not focusing much on CX.

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Collecting & analyzing digital experience data

TryMyUI

A good customer experience can differentiate your brand from others. According to some statistics, brands providing excellent customer experience generate 5.7% For that, you need to collect customer experience data. You might ask how to collect data? more revenue than those not focusing much on CX.