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Mergers & Acquisitions in Product Management: How to Navigate Growth & Integration

Productside

Ever wondered how product leaders juggle massive mergers & acquisitions, tricky integrations, and a pressure-cooker paceall while keeping their teams fired up and focused? From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it.

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391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. It worked great with the cloud features I expected.

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10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ). Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). It attracts people (who’d otherwise be strangers) to become your customers.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals. Marketing and sales: Generative AI creates personalized communications and experiences for prospects and customers.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I help source and complete deals, and I perform due diligence on deals.