Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Let’s get started!

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 153

Marketing Customer Experience Advertising Branding 153

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Well-executed events can attract, convert, educate, nurture or delight your audience. Well-executed events can attract, convert, educate, nurture or delight your audience, depending on how strategic and thorough you’re willing to get.

Events 205

Events Branding Customer Experience User Testing 205

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. Helps in developing mutual respect.

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

The Product Coalition

MARCH 19, 2021

Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch.

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement ! Deliver ongoing training : Engage users with educational content like webinars and tutorials.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

Innovatemap

JULY 21, 2021

With an innovative new tool and a market in need of innovation, Josh was ready to make his product stand out — so he came to Innovatemap. When Boost came to us in fall 2020, its product was used exclusively by Indiana University, where it had been developed and beta tested. Boost’s prospects are bright.

Research Software 52

Research Software Education Data Visualization User Testing 52

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. Mobile app development is absolutely no difference.

Branding 60

Branding Construction Definition Education 60

The Product HQ

JUNE 1, 2024

Technical Skills As an AI product manager, not having a strong command of the technical aspects of product development is out of the question. It also requires you to have a sound foundation in the technologies that developers use to build AI products. This includes any relevant programming languages that they use in app development.

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

FEBRUARY 29, 2024

Economic Exploration: For those with budget constraints, explore cost-effective or even free-to-use models for research and development purposes. LLM Options: Open-Source: XLM-R excels in diverse languages, but security features might require additional development.

Artificial Inteligence 120

Artificial Inteligence Data Visualization Reporting Tools Research Software 120

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

MAY 20, 2024

Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction. HubSpot’s Partner Program for startups supports growth with discounted tools, personalized support, tailored onboarding, and co-marketing opportunities, fostering strong loyalty.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

The Product Coalition

JULY 8, 2020

As an entrepreneur, CEO, or project manager, you might be interested in outsourcing software development to another country and getting still high-quality work done for fewer costs. Likely, we understand everything that may become your subject of concern when making a decision to hire an offshore software development company.

Software Developers 78

Software Developers Software Development Reporting Tools Software Review 78

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

MAY 20, 2024

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. First, they help you increase your brand visibility and acquire new customers.

Analytic Tools 105

Analytic Tools Feedback Software Customer Feedback Customer Experience 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 137

User Testing Product Research Product Marketing Customer Experience 137

The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. Are you looking for the best FinTech developer to build a robust payment app, personal accounting app, or banking application?

Analytic Tools 79

Analytic Tools Research Software Software Developers Software Development 79

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Userpilot

MAY 20, 2024

Offer educational resources like guides and webinars to help users maximize product value. Foster an online brand community to increase loyalty and create competitive advantages. Next, develop in-app experiences and support resources that help them overcome potential barriers.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 105

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Product Innovation Educators

JANUARY 30, 2023

Emily is now a customer experience strategist for Landor & Fitch, the New York-based brand and design group. Previously she was a marketing specialist for Accenture. We spoke with program coordinators, facilitators of the program, participants, doctors, health educators, and nurse educators.

User Testing 93

User Testing Education Customer Feedback Product Research 93

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105