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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. It’s a strategic document communicating the ‘why’ behind your product.

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Web Development vs App Development: Things You Must Consider For Projects

The Product Coalition

Explore here to differentiate between web vs mobile development for projects. If you are a startup, estimating the cost of software development helps plan your budget better. Startups should define a detailed cost plan for projects when hiring custom software development. What tech stack to choose for your project?

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand.

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The Essence of Design: Its 4 Key Roles in Our Lives

freshtrax

Slides and demo videos used for business presentations and startup pitches are examples of this. Sketch visualizing Square’s service concept What Design Visualizes – Brand One of the roles of a designer is to design a logo or brand identity. The role of a logo is to make it easy to recognize a brand at a glance.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Test and refine the positioning based on customer feedback and key metrics.