UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

DECEMBER 9, 2021

In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. Those companies which choose this strategy rely on building the brand image around those two associations – of high quality and prestige. Why is product positioning important?

Research Software 94

Research Software Feedback Software Analytic Tools Positioning 94

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. If your product doesn’t meet the expectations set by the marketing, talk to your marketing to edit or fine-tune the messaging. But it should be.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

Usersnap

SEPTEMBER 29, 2022

Since the product itself plays a much more critical role in revenue compared to customer service, sales, and branding. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd. Nonetheless, they generate healthy profits.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Look into holistic positive changes–try to uncover if the design team has contributed to an increase in sales, competitiveness, or brand loyalty in qualitative stories as well.

User Testing 106

User Testing Product Research Customer Experience CTO 106

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. The freemium business model is great for SaaS because it can help boost growth, build your brand, collect user data and test your product.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Intercom, Inc.

DECEMBER 13, 2018

What’s your differentiator? Tell me how to win IT departments, how to win legal department, how to talk to chief security officers, or how to build the SaaS brand.” ” I’m talking about respected SaaS brands like Box or Intercom, which is another good example. Ultimately, the product works for every company.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Sachin Rekhi

JUNE 24, 2015

In a recent post Tomasz Tunguz helped popularize the term B2C2B , which characterizes enterprise businesses that leverage winning the hearts and minds of the intermediate consumer, the employees of the company, as a primary customer acquisition channel. Success Depends on Employees Influence Over Decision Makers.

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. Source: Amplitude.

Analytic Tools 86

Analytic Tools Feedback Software User Testing Product Research 86

Mironov Consulting

MAY 2, 2019

It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself. Industrial hardware and enterprise software can both be great business. Sound Byte.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

NOVEMBER 21, 2019

The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want. Based on this understanding, Sprout Social has been able to trigger the right messages to the right customers at the right time.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 20, 2023

LiveAgent for enterprises who need a customized help desk platform that fits their needs. The pricing differentiation is based on the number of Monthly Active Users (MAUs) your company has. Enterprise. As well as unlimited team members, multiple apps, dedicated enterprise infrastructure, and so on. Enterprise plan.

Embedded Analytics 92

Embedded Analytics Reporting Tools Data Visualization Analytic Tools 92

Modus Create

JUNE 7, 2022

You can replace applications that do not differentiate your organization from your competitors with third-party Software-as-a-Service (Saas) or Commercial Off-the-Shelf (COTS) applications. Modernize those mission-critical applications which represent your company brand by rehosting, replatforming, or refactoring. Buy everything else.

Enterprise 98

Enterprise Technical Review Customer Experience Software Review 98

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

BrainMates

NOVEMBER 1, 2021

Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers. Failure Point #3 – No clear differentiation in the market. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Mind the Product

OCTOBER 11, 2019

The maturity of your market plays a huge role in determining your product’s messaging. Differentiation becomes all the more important when products and services are indistinguishable — this is a process that begins with a story. How do you differentiate a soap’s messaging? Step 3: Determine the Market’s Maturity.

Positioning 100

Positioning User Testing Product Research Data Visualization 100

Userpilot

JUNE 27, 2023

However, Whatfix targets mostly large enterprise companies and might not be the right choice for SMBs or startups. Whatfix helps your enterprise company achieve that by unlocking the full potential of user segmentation and in-app guidance. This plan has some limitations to it such as 2 mailboxes, 1 docs site, and a limit of 25 users.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

OCTOBER 25, 2022

Whatfix and Chameleon are good solutions for enterprises that look for a 2-in-1 solution for customer engagement *and* employee onboarding. In-app help – build a resource center offering self-service support to your users, customize with your branding, and select from a range of help options to boost user satisfaction (i.e.

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Reporting Tools 82

ProductPlan

JUNE 18, 2021

If you’re trying to move into the growth arena, you need to start focusing on buyers you’re going to grow with so that they feel like that message matches their needs. Go too low, and you’re leaving money on the table while increasing the degree of difficulty to get to profitability, not to mention potentially tarnishing your brand.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

JUNE 27, 2023

With its user-level segmentation, you can set up basic contextual onboarding to differentiate user experience. However, Whatfix targets mostly large enterprise companies and might not be the right choice for SMBs or startups. Reduce adoption friction with in-app messages called Smart Tips. Userpilot sits in that sweet spot.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Userpilot

MAY 30, 2023

WalkMe is ideal for enterprise companies looking for employee onboarding software. However, Whatfix targets mostly large enterprise companies and might not be the right choice for SMBs or startups. Whatfix helps your enterprise company achieve that by unlocking the full potential of user segmentation and in-app guidance.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

DECEMBER 6, 2021

Defining different user segments allows you to design, trigger, and automate experiences and messages around different use cases, enhancing your customer relationships in return. #5 personalized themes that reflect your brand. Chameleon is a dedicated onboarding tool, with two key differentiators. Get a demo to find out how.

Analytic Tools 90

Analytic Tools Feedback Software Reporting Tools Data Visualization 90

Business of Software Conference

FEBRUARY 16, 2021

And then we, we started to sell like big enterprises. It’s like, we’re We are an ad server, but we’ve layered on the API and the developer tools is what differentiates us from all these other ad servers, right. Every day, every hour can be that and I think that’s the message. Wrong foot.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Mind the Product

AUGUST 1, 2019

Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Back to our messaging app example. What Causes Feature FOMO? The Downside of Feature FOMO.

Reporting Tools 150

Reporting Tools Data Visualization Customer Experience Customer Feedback 150

Userpilot

JUNE 27, 2023

These tools include a knowledge base, contextual help through beacons, live chat and in-app messaging , and reporting. Reduce adoption friction with in-app messages called Smart Tips. It’s a great option for enterprise users too since it’s SOC 2 Type II certified and offers robust features for large-scale usage.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

ProductPlan

JUNE 14, 2022

Many familiar brand names building popular products use their product visions to keep their vast array of employees, teams, divisions, and product lines aligned. However, others will be a little loftier and less specific, such as establishing product differentiation and securing market share in the competitive landscape.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Userpilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. What is Amplitude Analytics? Source: Amplitude. Setting data range.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Indicative

OCTOBER 8, 2020

To overcome barriers to success in the industry, teams within gaming companies need to look beyond the immediate moment — to work smarter, not harder , to uncover timeless stories that build brand equity while contributing to valuable growth metrics. Predictive Analytics in the Gaming Industry . The Mobile Narrative.

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Userpilot

SEPTEMBER 22, 2023

It’s possible to target individual segments with personalized messaging and journeys. Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 22, 2023

It’s possible to target individual segments with personalized messaging and journeys. Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Feedback Software 52

Userpilot

MAY 27, 2023

TL;DR Walkme is a digital adoption platform that comes with a variety of features for onboarding new employees such as interactive walkthroughs, tooltips, and in-app messaging. WalkMe is best for enterprise companies as they are focused on employee onboarding rather than user onboarding. Let’s dig in! What is Walkme best for?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

MAY 8, 2023

You can customize the styling (font, color, opacity, etc) of your product tours and even add in some CSS styling if you want advanced branding. With its user-level segmentation, you can set up basic contextual onboarding to differentiate user experience. The pricing differentiation happens mainly on the service level (e.g.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MAY 30, 2023

Whatfix helps your enterprise company achieve that by unlocking the full potential of user segmentation and in-app guidance. It does this with a mix of on-screen guidance, interactive walkthroughs, and in-app messaging. The pricing differentiation happens mostly on the service level (e.g. What is Apty best for? – Saurav S.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

MAY 27, 2023

TL;DR Walkme is a digital adoption platform that comes with a variety of features for onboarding new employees such as interactive walkthroughs, tooltips, and in-app messaging. WalkMe is best for enterprise companies as they are focused on employee onboarding rather than user onboarding. Let’s dig in! What is Walkme best for?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

FEBRUARY 27, 2023

Apty focuses on employee adoption of enterprise software so its user feedback functionality is designed to collect feedback from employees using 3rd party software. You can use survey templates out of the box, customize them to fit your brand and UI, and trigger them contextually using segmentation. No code branding is also preferable.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52