Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. The problem is not your differentiation. What’s your differentiated value?

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Test and refine the positioning based on customer feedback and key metrics.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch. Brand Extension and Expansion.

Product launches 52

Product launches Research Software User Testing Differentiation 52

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. New software development: custom software development of brand-new projects. Custom software development projects sometimes are divided into small, medium, large, and enterprise scales. Programming languages: HTML, CSS, JavaScript, Python, PHP, etc.

Research Software 130

Research Software Web Development Web Developers Development 130

Userpilot

OCTOBER 27, 2021

At its core, WalkMe is an enterprise solution for employee onboarding. Its typical customers are also large, enterprise-level companies with user onboarding needs. Set up basic contextual onboarding to differentiate user experience. Here’s a rundown of some of the most important differentiating factors: Implementation.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Sachin Rekhi

APRIL 12, 2020

Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business. Traditional on-premise software, like SAP's ERP solution leveraged by many enterprises, is a classic business that benefits from switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Because still – there are some differentiators that may affect your choice. Walkme is an enterprise onboarding tool that nowadays caters more to the employee onboarding use case. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

Product Innovation Educators

APRIL 13, 2018

Consumer goods, SaaS, enterprise products and others have different product and project management needs. 8 brand management principles successful product managers should know. (1) 1) Know Who Your Brand Is. (2) 2) Differentiate Yourself. (3) 4) Shape Your Brand. (5) 1) Know Who Your Brand Is. (2)

Agile 48

Agile Product Management Product Manager Differentiation 48

Mind the Product

SEPTEMBER 27, 2018

I was about to meet our biggest customer, an established enterprise owning some of the world’s most valuable brands. As our product helped companies, well, build their brand, it was a big deal. One achievement was the ability to recognize brand. Certainly in large enterprises dependability is valued over anything else.

Reporting Tools 85

Reporting Tools Data Visualization Artificial Inteligence Customer Experience 85

Usersnap

SEPTEMBER 29, 2022

Since the product itself plays a much more critical role in revenue compared to customer service, sales, and branding. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd. Nonetheless, they generate healthy profits.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

DECEMBER 9, 2021

In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. Those companies which choose this strategy rely on building the brand image around those two associations – of high quality and prestige. Why is product positioning important?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. For example, if your product is more affordable than competitors, then a strong partnership with an established brand can help you acquire customers.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. We then continued to meet with our customers and users for feedback on an ongoing basis and as part of our design sprints. More About The Product Mentor. Better Decisions.

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Department of Product

JULY 29, 2022

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. The freemium business model is great for SaaS because it can help boost growth, build your brand, collect user data and test your product.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Look into holistic positive changes–try to uncover if the design team has contributed to an increase in sales, competitiveness, or brand loyalty in qualitative stories as well.

User Testing 106

User Testing Product Research Customer Experience CTO 106

Userpilot

NOVEMBER 11, 2022

However, Chameleon offers very limited functionality on the Startup plan, and Whatfix is mainly used by enterprise companies so it might not be a good fit for startups and SMBs. You can customize the styling (font, color, opacity, etc) of your product tours and even add in some CSS styling if you want advanced branding.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Intercom, Inc.

DECEMBER 13, 2018

What’s your differentiator? Tell me how to win IT departments, how to win legal department, how to talk to chief security officers, or how to build the SaaS brand.” ” I’m talking about respected SaaS brands like Box or Intercom, which is another good example. Ultimately, the product works for every company.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

BrainMates

DECEMBER 12, 2019

More and more companies and brands are defining their purpose and using it as a guide to how they do business. For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

ProductPlan

MARCH 17, 2020

Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common outbound effort activities include: Competitive differentiation. Product planning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Sachin Rekhi

JUNE 24, 2015

In a recent post Tomasz Tunguz helped popularize the term B2C2B , which characterizes enterprise businesses that leverage winning the hearts and minds of the intermediate consumer, the employees of the company, as a primary customer acquisition channel. Success Depends on Employees Influence Over Decision Makers.

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

iTexico Design

AUGUST 27, 2018

In a time when there is an overwhelming number of apps in the marketplace that solve similar problems, standout design becomes a vehicle in which different brands can express themselves and stand out from the competition. Every app should have a consistent design flow that matches the company brand. Difficulty of Use.

Customer Experience 40

Customer Experience UX User Experience Branding 40

Reveal

OCTOBER 14, 2021

They deliver real-time reporting, interactive data visualizations, and advanced analytics capabilities including machine learning and AI directly into an enterprise business application. By keeping all aspects of the development in-house, you can control everything from customization and branding to user experience and functionalities.

Analytic Tools 59

Analytic Tools Data Visualization Research Software Reporting Tools 59

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. Source: Amplitude.

Analytic Tools 101

Analytic Tools Feedback Software User Testing Product Research 101

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60