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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Co-branded Card Issuance, Explained?—?I

The Product Coalition

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards.

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What we shipped: 5 new features to help build a differentiated customer experience

Intercom, Inc.

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. Customize your Help Center’s header text to match your brand. After that date, the old reports will be deprecated.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. The strategy should also have information about the UX team, processes, and guidelines. This translates into higher customer satisfaction and brand loyalty. Start designing your strategy by clarifying the business goals.

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14 User Behavior Trends For SaaS in 2024

Userpilot

Analyzing user behavior can help you understand how users perceive your product and brand. 60% of consumers say they’ve purchased from a particular brand solely based on its services. Personalized experiences are becoming the industry standard 71% of consumers expect personalization from brands.

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Digital Accessibility – a Guide for Product Managers

Mind the Product

Accessibility Guidelines. Although the W3C’s WCAG guidelines, and other accessibility guidelines, provide definitions for accessibility, usability and inclusion, it seems some businesses are confused about their interpretation. For many organisations, this could provide a key differential for millions of loyal customers.