Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 97

User Testing Data Visualization Feedback Software Research Software 97

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 97

Research Software Feedback Software Analytic Tools Positioning 97

Roman Pichler

JANUARY 31, 2023

Vision Inspiring : Describes the positive change the product should create. Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. An example for the latter would be a life cycle extension, for instance, by addressing a new market.

Vision 225

Vision Differentiation Download Branding 225

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Feedback Software 89

Feedback Software Product Research Research Software Product Marketing 89

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It has several distinct brands, each of which are designed with specific buyers in mind. Why does product positioning matter? Done well, product positioning can boost your sale price, sales volume and customer satisfaction. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. Economic Sustainability: While noble in intention, the business model faced challenges in sustaining profitability and growth, compounded by market challenges. You need both.

Roadmap 129

Roadmap Healthcare Reporting Tools Software Review 129

TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Often this ties to marketing support. What channels will you use (e.g.,

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What makes the product stand out?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies.

Product Research 91

Product Research User Testing Feedback Software Research Software 91

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. Continuously Market. How do you differentiate yourself? You are a product. Launching: Version 1.0.

Branding 70

Branding Product Research Roadmap Customer Experience 70

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 93

Product Research User Testing Customer Feedback Research Software 93

Intercom, Inc.

JANUARY 24, 2023

Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Market All business messengers had become homogenised, we needed to differentiate.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Create your vision and positioning 4. Differentiated SaaS Growth. Make sense of your data 2.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Positioning and Messaging: Then, update your messaging.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand.

Education 52

Education Customer Experience Data Visualization Advertising 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

UX Planet

FEBRUARY 19, 2024

Superpower #4 Differentiation and Competitive Advantage Articulating the why behind a product sets it apart from competitors and positions it as unique and valuable in the eyes of users. This resonates with users who share the values of sustainability, fostering loyalty and long-term engagement.

UX 52

UX Differentiation Customer Experience User Experience 52

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Craft your product positioning statement. Launch your product.

Product launches 90

Product launches User Testing Product Research ChatGPT 90

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing? Position your customer as the hero of the story and your product or business as the guide. If you just list your features, you won’t win in the market. Joining us is Dr. J.J.

Framework 87

Framework Transportation Marketing Product Management 87

Intercom, Inc.

OCTOBER 7, 2020

Economies of scale, your position in the market, and your pricing should influence the way you think about spending on support. Your place in the market. This natural difference in retention across markets will completely change your lifetime value (LTV) equation and dictate how much you can spend to support customers.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Userpilot

OCTOBER 21, 2022

Developing the MVE is not possible without good differentiation and positioning strategies either. These include marketing messages , the sales process, and customer support. What's more, the quality of user experience may be the key differentiator that set your product apart from its rivals. Core elements of an MVE.

Customer Experience 98

Customer Experience Onboarding KPIs User Testing Customer Feedback 98

ProductPlan

APRIL 29, 2022

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Userpilot

APRIL 19, 2024

To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand. Imagesource: SmartKarrot.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52