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Brand health tracking: Your complete guide to smarter brand decisions 

Alchemer Mobile

72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.

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527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology.

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Product in Practice: Evaluating If a New API is Needed

Product Talk

Its a whole other challenge to identify brand-new products to offer. And just because APIs are slightly more technical products, that doesnt mean that you cant apply discovery to them. Chi started sitting in on quarterly business reviews with top vendors. Its one thing to iterate on an existing product.

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces. Instead, they’re meant to help the reader understand the strategy document better.

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How retail brands turn disconnected feedback into action

Alchemer Mobile

But here’s the challenge: while brands have gone omnichannel, their feedback strategies often haven’t. When data stays siloed by channel—store surveys over here, app reviews over there—it’s nearly impossible to connect the dots and holistically understand the full customer experience. You can read the full, free e-guide here.

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How to become a supermanager with AI

Lenny Rachitsky

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Of course, I’m still available to review work—and I do. I love managing people. my team has found it invaluable.

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Why we never hired a designer

UX Planet

Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. Provide a few lessons on how to use the tool.